I’ve created this post for any Radio Programming Letter subscribers who would like to comment, disagree, or add to the music imaging idea I shared in our current issue.
An unsolicited review from Scott Chasty (Dougall Media, Canada):
Bought, downloaded and read THE INFINITE DIAL. Fascinating stuff, I couldn’t put it down.
And from someone who requests anonymity:
This morning I read THE INFINITE DIAL from cover to cover and then had to recheck the front page to see if it had my name on it! Granted, Larry is far more skilled in getting the point across than I ever would be, but this is exactly what I have been trying to explain to people higher up in our organization.
It has given me the confidence to, right now, very firmly put forward the strategy (again) that we must adopt.
The possibilities are endless. We have the opportunity to tie up just about everything in our area and lock it down tight — advertising, information services, entertainment, community forums, the word on the local street, etc. We have the infrastructure and skills to control all of that.
The future is so bright for us, but getting others to understand what incredible advantages and possibilities we have at our disposal is proving difficult to say the least!
If you want to be working in radio 5 years from now, you need to read this book today.
Heard on a Los Angeles radio station:
“Mention this commercial and we’ll pay for your parking when you buy any suit or tuxedo.”
