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Joni Mitchell songwriter

One of the tips I recently offered radio program directors was:

“Read Weird Books.”

I explained why and gave some examples.

A few days later, I came across a perfect illustration of how truly creative people have their imaginations sparked by unlikely sources:

Joni Mitchell was an unknown songwriter, on an airplane, reading a book. The book was HENDERSON THE RAIN KING by Saul Bellow.

Saul Bellow wasn’t a musician, nor did he work in the record industry.

He was one of America’s greatest novelists.

The novel had nothing to with music, songwriting, or show business.

At one point in the story, the protagonist (Henderson) flies to Africa in an attempt to discover some meaning to his life. A passage in the book depicts Henderson looking out the window at the clouds below.

When Mitchell read that passage, she stopped for a moment and looked out her airplane window. And then she started jotting down some impressions and images as they occurred to her.

No one who knew both her profession and her background would have wondered why Joni Mitchell was reading, say, a biography of Charlie Parker or a book of poetry.

But for a young folk singer/songwriter, HENDERSON THE RAIN KING was a “weird” book for her to be reading.

And if she hadn’t read that “weird” book, it is 100% certain that she never would have written her breakthrough song: “Clouds.”

Your brain has the ability to make connections between seemingly unrelated elements. The more creative you are, the greater your ability.

But your brain does have that ability.

Trust it.

Get up right now, find a “weird” book, and set aside 30 inutes each day — starting today — to read it.

Oh, one more thing:

When reading that “weird” book stimulates new ideas for you, write them down immediately. Never, ever read anything without having access to a writing utensil and something to write on.

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This commercial aired on a big Los Angeles radio station on May 14, 2011.

Although obviously it’s terrible, it’s no more terrible than your typical “probably written by the secretary or intern” radio commercial copy.

But then I heard — Well, let’s see if you can spot it.

 

Once again, a radio station where no one assumes responsibility for making sure the client gets what the client paid for.

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John Frost KROQ frostbytesJohn Frost was a guest speaker at last year’s International Radio Creative & Production Summit.

I happen to believe John is one of the most brilliantly creative people in radio.

He’s been producing consistently clever, funny, outrageous, laugh-out-loud stuff for more than 20 years.

This video clip features one of John’s longer bits. ( In the complete seminar recording, he explains how it’s “based on real events.”)

 

Problems with this video? Click HERE to view on another player.

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September, 1997 (continued):

Just as I was beginning to worry that I wouldn’t be visiting Sweden (my favorite country) in 1997, Daniel Åkerman of NRJ faxed to see if I would be available to talk to staff members of their four Swedish stations. Here is the schedule we worked out:

Wednesday evening: Leave Los Angeles

Thursday evening: Arrive in Stockholm

Friday afternoon: Drive two hours north to Norrköping

Saturday: Present How To Create Maximum Impact Radio Advertising to NRJ’s air staffers & sales people.

Sunday morning: Drive back to Stockholm, then present Air Personality Plus+ for NRJ’s air staffs that afternoon

Monday: Spend a rare free day in Stockholm

Tuesday morning: Leave Stockholm for Los Angeles

I arrived in Stockholm early Thursday evening, having changed planes in London. Fortunately, I slept just enough on the plane from Los Angeles to be awake enough to travel comfortably but still be able to sleep upon my arrival.

Swedish radio travels

Gamla Stan (Old Town, Stockholm)

I fell asleep around 9:00PM and woke up at 4:00AM. Watched the news, did some work, showered, ate breakfast a bit before 7:00, then walked over to Gamla Stan (Old Town). I must have lived in Gamla Stan in a previous life; I always feel as though I’m “back home” while walking its streets.

A word about the hotel — The Royal Viking, operated by Radisson. Apparently Radisson’s European hotels all proudly boast 24-hour room service. This posed a bit of a problem at the Royal Viking, which did not have a 24-hour kitchen.

After 11:00PM, they fulfilled this promise via an arrangement with the McDonald’s across the street. You’d place your McDonald’s order through Room Service, and they’d promise to have it delivered within 15 minutes.

Anyway, back to Gamla Stan, where I happily strolled in the early morning sunlight. Three Korean women — tourists — approached me and asked if I would take their picture for them. They were in Sweden for the first time, attending a conference on “Nursing Infomatics.”

I ended up being their unofficial tour guide for the morning. After telling them everything I could remember about the area’s historical significance, I progressed to inventing fascinating stories about the various landmarks.

After leaving the nurses at a café , I wandered into Aspingtons Antikbariat, a bookstore. Although the odds were against it, I was hoping to find an English-language edition of one of the “Martin Beck” mystery novels.

On my first trip to Sweden, I happened to read in a travel book that these books give an excellent view of Swedish society. Although technically they are mysteries, the books really are sociological commentary.

One of them — THE LAUGHING POLICEMAN — was made into a Hollywood movie. But by the time they cast Walter Matthau in the lead role and moved the locale to the U.S., I’m not sure how much if any of the original story remained.

Anyway, I had several of them already. To my surprise, this store had a used copy (in English) of one I had not yet seen: THE TERRORISTS. (This was the final book of the series.)

In Our Next Exciting Installment: Car sickness? Food poisoning?

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twitter radio competitionI offered this idea to subscribers of my Radio Programming Letter, thinking it would be a fun, easy contest for their listeners.

If anyone used it, they didn’t tell me.

I still think it’s a good idea. So I’m offering it to you here for:

1) You to use on-air, if you wish

2) You to share your own best attempt here on this blog.

The Challenge

Write a tweet — no more than 140 characters — in which you tell your Significant Other that you’re breaking up with him/her.

Any takers?

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