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JOHN RECORDS LANDECKER: Forsaking College for Radio

Guest Blogger:  JOHN RECORDS LANDECKER

John Landecker WLS WIBG radio

John Records Landecker

1969: I was attending Michigan State University. I was a husband and a father. During the day I went to class and at night worked at WILS, an AM station in Lansing, Michigan.

I was not aware of it, but two MSU students, Dave Albery and Jim Donahue, had taped one of my shows and sent it a friend of theirs, Mike Rivers — who did afternoons at the #1 rock station in Detroit, CKLW.

Jim and Dave loved radio. They knew the Bill Drake format backwards and forwards. I don’t know how they did it, but they had the studio hotline numbers to Drake stations all over the country.

CKLW was not a Drake station, but it was run by a Drake devotee, Paul Drew.

Paul Drew left CKLW for a job at WIBG in Philadelphia. He took Mike Rivers with him. WIBG had an opening. Rivers gave Drew the tape of my show.

I was sitting in my married housing apartment one day and got a call: “Paul Drew is going to call you tomorrow about a job in Philadelphia.”

He did, and I flew to Philadelphia for an interview….

Before going forward, I need to set the scene. I am the son of a college professor. At the time, my mother and father were in Germany; my father was lecturing there. My younger brother was going to school in Switzerland.

If I took this job, I would be DROPPING OUT OF COLLEGE. This is something the son of a college professor does not do!

But it was a job in market #4.

I consulted with my instructors at MSU. I was a senior and it was pointed out that this is exactly the job I would want upon graduation.

I also consulted my in-laws — graduates of M.I.T. and Vasser. It was decided I would take the job.

So I left my family behind and went ahead to Philadelphia to get situated. When I got there I found out that my name had been changed to “Scott Walker.”

There was a manual to read and learn about the format. It was overwhelming. I could not grasp it.

I was making mistakes on the air. I botched a countdown. It was a nightmare.

I remember being in my motel room and bursting into tears. I had dropped out of college. I was moving my young family. Panic set in. What had I done??

Paul Drew was one of those PDs who controlled every aspect of the station. He always wore an earphone with a transistor radio wherever he went.

There was a Bat Phone in the studio. When it rang, a spotlight went off directly in your face. The joke was that all the WIBG jocks had sunburn on the right sides of their faces.

Somehow I survived. Paul could have fired me, but he didn’t.

I was hired to do 9 – midnight but I was shifted to midnight to 6am, six nights a week. After I was deemed format worthy, I was shifted to noon to 3.

Then something happened that changed my career forever. The station was sold to Buckley broadcasting. The late Rick Buckley became the general manager.

Paul Drew invited me over to his apartment. “Scott” he said, “what do you want to do now?” I told him I wanted to go back on the air as John Records Landecker.

He told me I would never be a success using that name and I should go to a medium market and get it out of my system.

He did say that as far as his format was concerned, he could have used six Scott Walkers. He was very nice to me.

Next I met with Rick Buckley and the PD, Jack Reynolds. I told them my history and that I wanted to be John Records Landecker again. They said okay!

I was told I would do 10pm – 2am and would follow someone named Joey Reynolds.

Boy, was that an eye-opener. Joey is the most talented radio personality I have ever worked with.

The format was wide open. What followed was just amazing. We were out of our minds. No idea was off limits.

Eventually Joey left and I moved to 6 – 10 at night. There was a radio war with WFIL. My direct competition was George Michael. It was an absolute blast.

I’ve been told that WFIL wanted to get me out of town. WLS/Chicago wanted a new night jock. They were an ABC station, as was WABC/New York. So WLS talked to WABC. WABC talked to WFIL. They learned about me.

On their recommendation, WLS flew their PD, Mike McCormick, to Philadelphia to check me out. He went back to Chicago and offered me a job. I guess you know I took it.

Later I received a hand written note from Paul Drew. It said, “I guess what I needed was six John Records Landeckers.”

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FREE Q&A TELESEMINAR WITH GARY BURBANK

 

Earl Pitts, Gilbert Gnarley, Sports or Consequences, WLW Cincinnati radio

Gary Burbank at WAKY, When He Ruled The Louisville Airwaves (the first time)

Gary Burbank is the most talented radio personality I’ve ever heard.

I’ve convinced him to join me in a live teleseminar, during which he’ll answer your best questions about radio comedy, radio characters, radio careers.

Before we can schedule the free teleseminar, I need to find out what questions you want me to ask him.

Ask your question here.

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First, the television commercial.

I love the part at the end where the iPhone user mimics the Samsung user: “Why don’t you get a 4G phone?

As loyal readers know, I’m a Mac user, 100%.

I have an iPhone.

How old is it? It doesn’t even have a video camera.

Samsung television commercial

After a few years of use, the Button That Apparently Has No Name (circled in red) has started to stick, making it increasingly difficult to switch between applications.

(Sigh) That means it’s time to get a new phone.

I saw that commercial on YouTube. (I assume that somewhere it’s airing on television.)

Two days later I was walking along Wilshire Boulevard in Santa Monica, California, when I passed an AT&T store. AT&T is the service provider for my current cell phone plan.

On an impulse, I went inside to see what the latest iPhone looks like, costs, etc.

The AT&T salesperson gave me a big pitch for the Samsung. Told me about the iPhone’s weak battery life. Plus its inability to access 4G networks.

No, I didn’t buy a Samsung. But I left the shop wondering if the iPhone still was the best choice for me.

I continued my stroll to the Santa Monica Promenade, and what did I encounter? An Apple Store.

I went inside, looked at the iPhones, and grilled the Apple salesperson about the phone’s battery and lack of 4G access.

I learned that the AT&T guy had omitted some key elements of the Apple vs. Samsung story.

I plan to stick with the iPhone. But it was that TV commercial that led me even to consider an alternative brand.

That’s how effective broadcast advertising works. It enters the conversation the consumer already is having (“I’ve got to replace my iPhone”) and offers a solution.

It doesn’t cause consumers to run into the store shouting, “I saw your commercial on TV/heard it on the radio!”

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commercial voice overs

If you are unable to view the video above, use this alternate video player.

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local radio shopping show

Pete Ferrand writes:

“Here’s a radio station with one of those icky ‘shopping shows’ that are getting more popular in small markets. You get $20 worth of gas at a local sponsor for $10 through the station, that sort of thing.”

Actually, I kind of like those. I like the “hometown radio” feeling — not that it fits every format.

“On its Web page for this exciting service, it has posted this warning to the station’s listeners.”

I don’t think it requires any commentary from me. But I’m interested to hear what our readers think….

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