A Loyal Reader forwarded me a list of bullet points a client expected him to weave into the radio commercial he was going to write for them.
I have changed the city and business category, to disguise the client’s identity.
15 bullet points in all.
Here are the first three.
1. Family owned and operated
2. 2nd place, 2012 Best of Fresno
3. Best home security company in Fresno
Um….
Don’t #2 and #3 contradict each other?
Are they the best home security company in Fresno, or are they the second best?
And if they were voted second best and you were looking for a security company to protect your Fresno home, wouldn’t this commercial make you want to find out what the best company is?
On the other hand, they are family owned and operated.
In my in-station workshops, I teach a foolproof system for developing a virtually limitless supply of new ideas for radio features, promotions, branding, etc.
The latest issue of my Radio Advertising Letter features my critiques of three commercials submitted by a subscriber. Each commercial featured either the client’s voice or a real testimonial voice.
In addition to critiquing each spot, I reproduced them to illustrate how they could have been improved with better use of music and/or voice.
This posting is for subscribers to add their own comments….
A Loyal Reader forwarded me a list of bullet points a client expected him to weave into the radio commercial he was going to write for them.
