This is the fifth in a series of radio career advice.
Build Your Career.
Most disc jockeys learn the basics…and then coast for the rest of their professional lives.
They have jobs, not careers.
Let’s face it: The technical demands of being a radio personality are about on a par with driving a car with manual transmission. It just ain’t that difficult.
To have a career in radio and not just a job, you need to develop a mastery of performing skills.
But delivering the goods to your audience isn’t always enough to insure professional longevity. It also pays to promote yourself within the industry and to make friends within your profession.
I hate the word “networking,” because it implies spending all of your energy handing out business cards and looking to make “contacts.”
But having friends in the industry can be of immense help — for mutual support, inspiration, advice and, yes, even jobs on occasion.