This video of my critiquing a radio station public service announcement was recorded at the last International Radio Creative & Production Summit.
View this radio advertising critique on YouTube.
Download radio copywriting book here
MONDAY RADIO COMMERCIAL SMACKDOWN: Promo Needs Less SFX, More Reality
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Keep up the fight Mr. Dan O’day.
less is more…..yet few people really understand that. Dan has to spell it out for those “professionals”.