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Dan O'Day conducts seminars for radio stations, stations groups, associations and advertising agencies around the world...so far including the United States, Canada, England, Scotland, Wales, Australia, New Zealand, Sweden, Norway, Italy, Finland, Iceland, Denmark, Belgium, The Netherlands, India, Russia, The Czech Republic, France, Germany, Switzerland, Poland, Latvia, Slovenia, Austria, Spain, Portugal, Singapore, India, Indonesia, Trinidad and Colombia.
He also conducts on-site coaching of high-profile morning shows.
DAN O'DAY SALES/CREATIVE/PRODUCTION
SEMINARS
HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING
10 KEY ELEMENTS OF SUCCESSFUL RADIO
COMMERCIALS
DAN O'DAY'S GUARANTEED FIVE-STEP SYSTEM FOR CREATING 30-SECOND
RADIO COMMERCIALS THAT GET RESULTS!
SECRETS OF CLUTTER-BUSTING COMMERCIAL COPYWRITING
HYPNOTIC ADVERTISING
Running Time: 2 - 5 hours
HOW TO SELL TO YOUR CUSTOMERS' CUSTOMERS
DEALING WITH "DIFFICULT" ADVERTISERS
SELLING WITH EMOTION
Running Time: 2 hours
CREATING FRESH NEW COMMERCIAL CAMPAIGNS
HOW TO WRITE 100% ORIGINAL AD COPY
aka
HOW TO GET RICH IN RADIO VIA RE-ORDERS!
This is the seminar that teaches radio
salespeople & copywriters how to create commercials that get results
for the client...and reorders for the radio station!
Running Time: 2 - 5 hours
Lots of audio, video
Target Audience: Salespeople, copywriters, production directors, creative directors, ad
agencies
Running Time: 90 minutes
Lots of audio examples
Target Audience: Salespeople, copywriters,
production directors, creative directors
A revolutionary approach for creating good commercials in a hurry. Dan will demonstrate just how powerful this system is by having attendees apply it to their own clients' campaigns, on the spot!
Running Time: 2 - 4 hours
Having begun "in the trenches" at radio stations with limited time & resources, Dan O'Day has great respect for those whose jobs include writing lots of commercial and/or promotional copy. But he absolutely refuses to grant them permission to use "not enough time" as an excuse for "bad copy."
That's why he will devote an entire day to teaching you three of his own unique, irresistible techniques to make your copywriting more compelling, more powerful, and more successful.
Technique #1: O'Day's legendary "SLEDGEHAMMER TECHNIQUE." Perhaps O'Day's biggest, most closely guarded professional secret — until now. You'll learn how to apply this technique to any commercial or promotional copy — quickly and easily.
Technique #2: "FIVE MINUTES TO A GREAT COMMERCIAL: Writing To A Different Drummer."
Do you ever find yourself having a very short copy deadline? Would it help you if there was a method that is guaranteed to enable you to write a completely original commercial in exactly five minutes?
We know that sounds almost impossible.
But you will see for yourself that it is possible, because you will write several exceptional commercials for your own client...in just five minutes per spot.
Technique #3: "DAN O'DAY'S ANTI-ADVERTISING METHOD."
O'Day has taught copywriting workshops around the world. And this method has produced more extraordinary, written-on-the-spot commercials by workshop attendees than any other. You will use it during the workshop to write a commercial or promo unlike anything else currently airing on your station.
Bring your "problem client" or tough-to-crack promo copy with you. You'll transform that loser into a jackpot winner during this stimulating, inspiring, real-world workshop!
Running Time: Full Day
Very interactive
Target Audience: Anyone who writes commercial and/or promo copy (radio or TV)
In this extraordinary seminar, Dan
O'Day takes you deep into the minds of consumers and demonstrates simple
yet powerful methods of communicating your sales message on both a conscious
and an unconscious level. (The title is no joke; O'Day's post-graduate
studies were in hypnosis, and he was the first "radio person" ever certified
as a Neuro-Linguistic Programmer!)
Lots of audio , video
Target Audience: Salespeople, copywriters, production directors, creative directors, ad
agencies
Strategies & insights to help
your advertisers shape commercial messages especially tailored for their
targeted consumer groups. Running Time: 2 hours Excellent "return visit"
Target Audience: Salespeople, copywriters,
creative directors
What do you do with the client who insists on voicing his own commercial? Who insists on including EVERYTHING in a single commercial? Who doesn't give you enough information to do a good job for him? This fast-paced, audio-intensive session offers ways to handle such clients, as well as audio examples of commercials that deliver results for clients.
Running Time: 2 hours
Lots of audio examples
Target Audience: Salespeople, copywriters, production directors, creative directors, ad
agencies
Most radio commercials (foolishly) try to sell by:
* Entertaining
* Yelling
* Boasting.
But people make purchases due to emotional reasons - not because they've been entertained or yelled at or because they've heard the advertiser's bragging.
In this extraordinary presentation, Dan O'Day will demonstrate the incredible power of selling via emotions with a wide variety of real commercials. And then he'll show you how to discover emotional triggers that will cause your clients' customers to act on your commercial sales messages. NOTE: During this seminar, you will hear the single most powerful commercial ever recorded!
Dan O'Day will show your group how
easy it really can be for them to develop fresh, creative ideas that will
get results for your clients (and that will land you new clients when you
"pitch" them spec spots based on these ideas).
Running Time: 2 hours
Very interactive
Target Audience: Salespeople, copywriters,
production directors, creative directors
You need a campaign for a client who's
been on-air for years in an overexposed product category known for cookie-cutter
commercials. Here's a simple, powerful exercise that will guarantee you
100% original commercial copy.
Running Time: 60 minutes
Very interactive
Target Audience: Salespeople, copywriters,
production directors, creative directors
DAN O'DAY CLIENT SEMINAR
HOW TO MAKE MONEY WITH YOUR RADIO ADVERTISING
You invite your market's entire business community (your advertisers and not-yet advertisers alike) in one room for a morning... a morning that leaves them excited about what radio advertising can do for them!
Running Time: 2 hours
DAN O'DAY PROGRAMMING SEMINARS
AIR PERSONALITY PLUS+
Radio air talent/programming seminar.
Since 1987 it's become the single biggest "box office" draw for radio programmers
& talent.
Running Time: 2 - 6 hours
Lots of audio , video
Target Audience: Program Directors,
Air Personalities
HOW TO MAKE PEOPLE LISTEN LONGER
There are only two ways to improve your ratings: Increase the size of your audience (Cume)...or increase your overall Time Spent Listening (TSL). Radio air talent guru Dan O'Day will teach you easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.
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Lots of audio examples
Target Audience: Program Directors, Air Personalities, Producers
BUILDING A WINNING MORNING SHOW
Information-packed, useful, exciting
and fast-paced!
Running Time: 2 hours
Lots of audio examples
Target Audience: Program Directors,
Morning Hosts, Producers
CONTEXTUAL PROGRAMMING:
The Only Way To Win In A Competitive Market
It's not enough to play songs, provide information, and make a lot of noise in the marketplace. Not any more. There's too much competition for your audience's attention - and not just from other radio stations.
Every station can play the same music. Every station can deliver the same information. What differentiates one station from the masses is the context in which the entertainment, information or inspiration is presented. "Life is chaotic," says Dan O'Day. "Listeners look to their favorite radio stations to provide a context to the barrage of noise that intrudes upon their daily lives."
In this thought-provoking seminar, O'Day shares a comprehensive, revolutionary programming strategy that you can begin implementing immediately.
This seminar will challenge the way you do just about everything on your station. It might make you uncomfortable, as you are forced to choose: Do you want to continue to follow the radio herd, or do you want to break away and become the leader of the pack?
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Audio illustrations
Target Audience: Program Directors, Air Personalities, News Directors, Station Managers
10 MORNING SHOW SUCCESS STRATEGIES
Ten powerful techniques you can use
to maximize your investment in your morning show!
Running Time: 2 hours
Lots of audio examples
Target Audience: Program Directors,
Morning Hosts, Producers
23 MORNING SHOW SUCCESS STRATEGIES
Twenty-three powerful techniques you can use to maximize your investment in your morning show!
Running Time: 6 hours
Lots of audio examples
Target Audience: Program Directors, Morning Hosts, Producers
MORNING SHOW TUNE-UP!
Dan O'Day spends a day or two with
your morning show...and leave them recharged, refocused, and ready to take
a quantum leap in ratings & performance.
HOW TO CRITIQUE & COACH AIR
TALENT
Proven, powerful techniques for helping
your air talents, amply illustrated with illuminating audio examples
Running Time: 2 - 3 hours
Lots of audio examples
Target Audience: Program Directors,
Air Personalities
GREAT RADIO PROMOTIONS & CONTESTS
Detailed guidelines, principles &
examples!
Running Time: 1 - 2 hours
Excellent "return visit"
WORLD-CLASS RADIO COMEDY
How to Write & Produce Great Radio
Comedy!
Running Time: 2 hours
Lots of audio examples
THE GREAT PD CHALLENGE!
Program directors from all formats
will find themselves engrossed in the challenge of solving real-world radio
management problems, as O'Day presents them with real case histories and
asks, "So....Now what do you do?" Unusual, stimulating, highly interactive.
Running Time: 90 minutes
Very interactive
REAL LIFE + RADIO = 100% LOCAL EVERY
DAY!
Learn how to create original features
that reflect YOUR station's personality and YOUR listeners' interests.
Running Time: 1 - 2 hours
Very interactive
Target Audience: Program Directors,
Air Personalities
POWER PHONES
Great on-air phone calls don't happen
by accident. Here's a step-by-step guide on how to make YOUR listeners
sound great on-air.
Running Time: 2 - 4 hours
Lots of audio, video
Target Audience: Program Directors,
Air Personalities
DEFINING YOUR STATION'S ULP (Unique Listening Proposition)
There are more than 20,000 radio stations in the world...but only a handful of differentiated formats. How do you keep your on-air product fresh when your music is familiar...even predictable? In this groundbreaking workshop, Dan O'Day will start you on the road to unique, broad-based programming strategies designed to make everything you do on your station fresh, original, and compelling. This seminar is for all radio station program directors and on-air talent.
MY PROMISE: You will leave with so many incredible, exciting, easy-to-implement new ideas that your only problem will be deciding which to use first. I do not make that promise lightly. This seminar is guaranteed to be unlike any you've ever attended before....Different even from any other Dan O'Day seminar you've attended.
Running Time: 2 - 5 hours
Lots of great audio examples
Target Audience: Program Directors, Air Talents, Producers
DAN O'DAY SALES SEMINARS
REDEFINING RADIO SALES AND RADIO ADVERTISING
CRASH!! That is the sound you will hear when Dan O'Day shatters many of the "truths" that until now have been embraced by our entire industry.
* What is "a client"? (Wrong! When Dan redefines "client" for you, your entire professional outlook will metamorphose into a more effective, more enjoyable, and more profitable career.)
* "The Immediacy of Radio": It's not what most salespeople think it is!
* Are you "committed" to your job and to your clients? Find out just how "committed" you with your answer to one, simple question from Dan.
1. You should "sell benefits, not features." (Wrong!)
2. You should sell radio to "support" the client's newspaper advertising. (Wrong! Dan will teach you how to completely reposition newspaper advertising vs. radio.)
3. If the client wants to include a phone number, do what he says; after all, he's paying for it. (Wrong! )
4. Always mention the client's name at least three times during the commercial. (Wrong! )
5. Always get the client's name in the commercial EARLY. (Wrong! )
6. The customer is always right. (Wrong! )
Dan O'Day's Promise To You: This session will change forever the way you view (and do) your job!
Running Time: 2 hours
HOW TO ATTRACT, HIRE & KEEP SALES SUPERSTARS
by Chet Holmes & Dan O'Day
A Bold Claim: This is absolutely unlike any seminar you've ever attended. Chet Holmes and Dan O'Day will not teach you how to find "good" salespeople. They will teach you an exclusive system that took 20 years and cost $20,000,000 to develop. Do not attend if you are perfectly satisfied with "average" salespeople representing your company...or even "above average." Attend only if you want to learn exactly how to attract the one or two people who will outsell the rest of your staff combined.
Who is Chet Holmes?
Bad News: Chet has absolutely no desire to give speeches. He makes his seven-figure income by building (or rebuilding) sales forces for Fortune 500 companies... and by taking an equity position to do the same for smaller companies.
Good News: Dan O'Day has been granted an exclusive license to present to the broadcast industry Chet's unique, proven system for attracting, hiring and keeping sales superstars.
This seminar is....
Not only do these tools apply equally to radio and television; even your conference sponsors will be blown out of their seats by the power of this material!
Dan O'Day will take you step-by-step through this foolproof process, in minute detail, to make sure you leave with all the tools you need to find at least one sales superstar for your organization next week!
Running Time: 2 - 3 hours
GETTING PAST THE GATE-KEEPER: ADVANCED STRATEGIES FOR SALESPEOPLE!
Dan O'Day will teach you the same bold, irresistible strategies that have enabled the legendary Chet Holmes to successfully "cold call" some of the most "unreachable" Fortune 500 CEOs. (Example: Getting Disney's Michael Eisner on the phone in just one call!) This one session can mean hundreds of thousands of dollars to smart, ambitious salespeople!
Running Time: 2 hours
HOW TO GET YOUR VOICE MAIL MESSAGES RETURNED
"Great ideas for getting calls returned! Liked your breakdown of actual calls. This will close more deals for me."
This is the only seminar in the world that puts its money where its mouth is by applying its teachings to real voice mail messages left by real broadcast account executives.
The average business executive sorts his mail over the wastebasket. As soon as he mentally identifies something as "junk mail," he drops it into that wastebasket. And the majority of his mail goes directly into the trash without ever being opened.
The average business executive listens to her voice mail messages with her finger poised over the "delete" button. And as soon as she decides this phone call is not one that she needs to return or one that she will benefit from returning, she hits "delete"...
...and never looks back.
How To Get Your Voice Mail Messages Returned will teach you how to get far more of your messages returned, instead of deleted.
Barry Shainman (GSM), KBAC/Santa Fe, NM
People who enjoy leaving the kinds of haphazard, ineffectual, deleted-before-they're-halfway-finished voice mail messages should not bother to attend.
* The Three Underlying Precepts of successful voice mail
* Your Seven Primary Tools
* How people prioritize their callbacks (and how you can take optimum advantage of the human psychology that motivates them)
* Lots of specific examples to illustrate every point I teach
* 19 Voice Mail Principles
* The two questions you must be able to answer before you leave a voice mail message
* How to make the prospect eager to return your call while ignoring all the rest
* Your rate of speech — no one has told you this before!
* The Totem Pole Principle
* What most salespeople say that signals to the prospect, "I'm not a key player at my company." (And how you easily can avoid it.)
* The three key words that immediately distance you from your prospect. (Most people who leave voice mail messages make this mistake.)
* How to avoid "paralyzing your prospect with choice." (Many salespeople commit this error, and it greatly reduces their callback percentages.)
* Your single most potent tool
* The BIG Secret Weapon of Successful Voice Mail: Only the most successful sales pro's even know this exists. Once you start using it, you'll double or even triple your callback rate virtually overnight!
* Actual recordings of real voice mail messages left by salespeople — followed by detailed critiques and by my suggested rewrites of those messages! I won't just teach you a proven, real-world system for getting your voice mail messages returned; I'll actually demonstrate how to apply this system to real voice mail messages so you can see for yourself how easy it is to increase your response rate!
* How to use referrals effectively
* What your "Call To Action" should be — and how it should be delivered
* How to leave successful voice mail messages that don't even include your phone number!
* Commonly used phrases that absolutely destroy voice mail response rates
* How to use your station's air personalities to increase your callback percentage. (No, this doesn't require using their voices or having them record special messages.)
* Five Secret Weapons you can start using immediately — that your competitors don't even know about!
* Cold Lines: You won't learn this anywhere else, because it's a concept that I originated. How to get complete strangers — 100% "cold calls" — to call you back!
* Fifteen different Cold Lines that you can begin using immediately! (That's after I fully explain what a Cold Line is, how to develop one, and how to use it.)
* Referral Cold Lines — Examples that you can adapt, word-for-word, for cold calls which utilize a "referral" of some sort.
* Pre-Existing Relationships — The types of voice mail messages you leave when cold-calling should be different than those you leave for someone with whom you've already done business...or at least have spoken to before.
* The single most important factor in getting a voice mail message returned from a pre-existing relationship
* Stealth Tactics — Your voice mail messages can appear on your prospects' radar right alongside all of your competitors' messages. Or you can employ these six different, unconventional approaches to making a strong impression...and getting your calls returned.
* The Hail Mary Principle
* Hail Mary Tactics — Before "giving up" on a prospect, try one of these dramatic, bold voice mail tactics!
Running Time: 3 hours
DAN O'DAY MANAGEMENT SEMINARS
THE PSYCHOLOGY OF MANAGEMENT
Practical, provocative, imaginative
solutions to the many challenges
of motivating the people you supervise
in the workplace.
Running Time: 2 hours
Color slides, worksheets
Target Audience: Managers and PDs in radio AND television.
THE TOTAL QUALITY SERVICE RADIO
STATION
NOT "Total Quality Management;" Total
Quality Service. This is the only seminar created specifically for broadcasters
that offers an in-depth look at how we serve our three types of customers!
Running Time: 2 hours
Color slides, video
Target Audience: Everyone who works in radio!
WHAT EVERY RADIO STATION MANAGER
SHOULD KNOW ABOUT PROGRAMMING!
Entertaining, provocative, and motivational.
Running Time: 1 - 2 hours
Lots of audio examples
DAN O'DAY INTERNET SEMINAR
PROGRAMMING* YOUR STATION'S WEB SITE:
How to Turbocharge Your Ratings & Revenue
(*Guaranteed 100% Non-Technical)
This session combines the latest research into what listeners want from radio web sites with O'Day's unique insights into how to use your site to drive listeners to your station and dollars to your bottom line.
Running Time: 2 - 8 hours
Target Audience: Managers, Program Directors, Sales Managers
If you are interested in having Dan O'Day conduct a seminar for your group or consult your morning show, here's how to contact him:
TELEPHONE: 1-818-732-1055
E-MAIL: 