In the current issue of my Radio Programming Letter, I shared 10 Tips for PDs To Help Their Station Imaging Directors.
Knowing that some subscribers might disagree with some of my statements, I’ve created this post for them to respond.
Promotions Director — One who has the creativity necessary to explain why once again the station vehicle’s gas tank is empty.
Remote Broadcast — A chance for a disc jockey to be alone with his or her cell phone for a couple of hours.
Sales Meeting — A weekly break from selling radio advertising.
Sales Proposal — The primary means by which surplus copy paper can be disposed of.
Sick Day — The day before a three-day weekend.
The 2008 International Radio Creative & Production Summit began with From Client Problem to Creative Solution to What You Heard On The Air — analyses of a number of famous and not-so-famous case histories from Dick Orkin’s Famous Radio Ranch.
Here are Dan and Dick, immediately before their session.
“How was your weekend?” — Prefix to a Monday morning request for help, urgently needed due to intense procrastination on the part of the person doing the asking.
Listener — One who stops by to pick up a prize that is nowhere to be found and about which no one knows anything.
No Charge Spot — A radio commercial heard by no one, as compensation for its having been heard by no one earlier.
Payday — A momentary biweekly illusion that one is not financially doomed.
Parade — Something in which one would dearly love to drive the station vehicle, if only one’s spouse had not already made plans that cannot be changed, much to one’s regret.
We just completed the 13th Annual International Radio Creative & Production Summit.
This video clip already has been leaked (not by me) to YouTube: Guest speaker Nancy Wolfson and I, relaxing before the 3-hour voiceover workshop she presented exclusively for our attendees.
