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O’DAY’S TRAVEL WOES #20: Attacked by German Bees

September, 1994: Here was my schedule for the beginning of the month:

9/3: Fly from Los Angeles to Frankfurt, Germany.

9/4: Arrive Frankfurt.

9/5: Conduct World Class Comedy for a radio station.

9/6: Conduct Air Personality Plus+ for a radio station, fly to Munich.

9/7: Conduct Air Personality Plus+ for a radio station, fly to Leipzig, Germany.

9/8: Appear on Morning Show and Radio Promotion panels at the Leipzig Radio Show.

9/9: Present How To Create Maximum Impact Radio Advertising for the Leipzig Radio Show, fly to Hamburg.

9/10: Conduct Air Personality Plus+ for a radio station, fly to Duesseldorf, then drive to Oberhausen, Germany.

9/11: Conduct Air Personality Plus+ for a radio station.

9/12: Fly back to Los Angeles, arrive same day.

Hotel Palmenhof

Hotel Palmenhof

The first night of the trip was unexpectedly eventful. The German taxi driver didn’t speak a word to me on the drive from the airport, in a heavy rain, to the Hotel Palmenhof. He pulled up to the hotel, we both exited the taxi and walked to the rear of the vehcile, and he graciously stepped aside to allow me to struggle with my bags without any interference. One of the heavy suitcases dragged over trunk frame, and suddenly the taxi driver came to life.

“Look at that!” he exclaimed, pointing to a minuscule scratch on the outside of the trunk.

I looked. The taxi boasted plenty more impressive scratches than that. Dents, even. I nodded.

My nod did not placate him. “You damaged my car!”

“Gee, maybe next time you’ll remove the customer’s bags from your trunk,” I thought. But I said nothing.

“What are you going to do about this?” he demanded. “You have damaged my taxi!”

Clearly I was supposed to be intimidated and whip out my presumed fat American wallet. But I was not intimidated. I was tired and wet. “Do you want to call your insurance company to file a claim?” I asked with dead calm. Furious, he slammed shut the trunk and drove away.

As usual, I hadn’t slept on the 10-hour flight from L.A., and I went to bed at the hotel around 8:00PM. I awakened at 4:00AM and decided to get some work done on my trusty Mac Powerbook. I turned on the light and, because the hotel didn’t have air conditioning, opened the window. The rain had stopped. After working for an hour or two, I decided to take a shower.

When I came out of the shower, I noticed my hotel room was swarming with bees…perhaps two dozen. My lights apparently were the only ones on in all of Frankfurt, and I guess the lights attracted the bees. Not having any insecticide, I tried spraying them with deodorant. This did not slow them down, although it might have helped with their own interpersonal relationships.

Calling the front desk didn’t help. The night manager barely understood English and couldn’t comprehend my yelling, “My room is filled with bees!”

Finally he said, rather scornfully, “You mean honeybees.” He did not, however, have either insecticide nor a solution. So I spent the next hour frantically swatting the bees — er, honeybees — with a newspaper. Amazingly, I was not stung. I did manage to break a lamp in the process. But given the degree to which the hotel didn’t care about my plight, I just couldn’t bring myself to feel guilty about that lamp.

Radio FFHThe two days of seminars at FFH, however, went quite well. This was my second visit to FFH, where Hans-Dieter Hillmoth always makes sure I’m made to feel very welcome. (Yes, there’s always “a buzz” around town when I make my visits.)

Wolfram Tech made all of the arrangements, even finding the time to take me to a very good Thai restaurant called Suvadee.

On the night I left, Wolfram drove me to the Frankfurt Airport, where we had a great meal…at an airport restaurant (Steinenberger)! I had a wonderful duck dinner in just 45 minutes. Great food!

On several restaurant menus in Germany I saw “American sauce” and “American dressing.” I couldn’t help but thinking, “What is that? Ketchup??”

(To be continued next week)

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Okay, Right, I Screwed Up…In Print

A couple of days ago I reminded everyone that the PD Grad School registration rate goes up after this Saturday, January 31. Someone just now brought to my attention an embarrassing fact: According to the brochure, the deadline was January 24.PD Grad SchoolBottom Line: We’ll honor all registrations at the “old” rate through January 31.

The staff and management of Dan O’Day Worldwide Enterprises, Inc., apologizes for the error. If deemed appropriate, disciplinary action — up to and possibly including removing myself from all positions of responsibility — will be determined by a committee consisting of me and maybe a couple of friends.

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ASSUME THE (RADIO STATION) POSITION. ONLY ONE.

Sunday morning, 11:30AM. The DJ is adlibbing his way through a break, being careful to work in two required station positioners. Twice during that break he refers to “Your Official At Work Station” — on a Sunday morning.

How smart is that, having your weekend jock promote the station as the Official At Work Station? Not very.

The Rationale (I assume): That’s how they want to be branded, so they say it all the time. Maybe some weekend listeners will be influenced to listen to them on weekdays, too.

The Fallacies:

1. Most people hearing that message are not, at that moment, At Work Listeners. The station is referencing an experience they are not having.

It’s like a sports station boasting in January about being “The Official World Series Radio Station.” Well, that might be true. But it doesn’t make sense unless it’s October, not January.

2. In fact, for many listeners it’s an experience they’d rather not think about then. Few are thinking, “Gee, I wish there were something to take me out of my weekend mood and make me feel like I’m back in the office!”

But It Gets Worse.

The break — which included two references to “Your Official At Work Station” — ended with the jock declaring this to be a “Work Escape Weekend.” Uh, at, um, y’know, Your Official At Work Station.

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"Should I Start My Own Voiceover Business in 2009?"

If you already do some voice work “on the side” but haven’t really launched a voiceover business…

Or if you aren’t yet doing voiceovers, but want to…

Here’s the guy to talk to:

Harlan Hogan

Harlan Hogan

Believe it or not, you’ll be able to ask your own questions directly of Harlan in this special live teleseminar. Here are all the details.

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A couple of days ago Rick Houghton posted something on my Facebook “wall” that referred to my late arrival on the Facebook scene. There is only one reason I’m on Facebook: Five months ago I saw a presentation about Web 2.0 — including Social Marketing and Social Media — that blew me away.

It was presented by a guy I’d never heard of who since has become a treasured friend, at an exclusive, private, Very Expensive event attended by around 60 people from around the world.

Almost everyone in the room already is extremely successful, including some famous names you would recognize. (Yeah, I was one of the exceptions. Hence my use of “almost.”)

I convinced him to give a special version of that presentation, showing radio stations how to apply his cutting-edge strategies, at PD GRAD SCHOOL.

“Big deal,” you say? Well, PD GRAD SCHOOL is in Los Angeles. He lives in Malaysia. I believe his information is so important for radio programmers that I’ve arranged for him to make the trip to L.A. next month. If you’re programming or managing a radio station, you really need to be there.

Meanwhile, for a couple of years PD GRAD SCHOOL attendees have been saying, “Give us something about the Portable People Meter (PPM).” For a couple of years, I successfully resisted. But in 2009, one Big Expert is going to share the terrain-shifting secrets revealed by PPM usage. “But I’m not in a PPM market!” Doesn’t matter. This session shares new information about what any station in any market should be doing right now to increase its listenership.

“But wait, there’s more!” Yet another Big Shot Expert is going to interpret PPM data in a way that shows you exactly what your audience is doing, minute-by-minute. This is amazing technology, folks. I wish I’d had that when I was a PD.

Of course, there’s also Famous Research Guy and Famous Programming Consultant, along with Famous Radio Talent Coach/Radio Advertising Guru — all of whom will be delivering World Premiere presentations.

Although I’m proud of previous years of PD GRAD SCHOOL, this is the first time the overall program will be AHEAD of the technology curve. If you’re among the lucky PDs who still have jobs and you want not only to remain employed but to thrive while others wither away, please consider attending.

Oh, yeah, a little more incentive: The registration fee increases on Sunday. Now is an excellent time to sign up.

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