We plan and produce and exhaust ourselves in an effort to do something wonderful on-air…
…and then it’s the casual ad lib that our listeners rave to us about.
Years agoJeff Kaiser shared with me a wonderfully silly radio idea that his station, KGBI, was doing:
A daily Surf Report.
KGBI is in Grand Island, Nebraska.
Which is at least 1,000 miles from any ocean. Here, see for yourself:
Grand Island, Nebraska
But Jeff would present the Missouri River Surf Report, using information reported in the local newspaper about the river’s daily depth, high water, currents, etc.
I just rolled into the office to find some lovely “Ask Dave Foxx About Radio Station Imaging” “reviews” in my email inbox. Thought I’d share them with you and also let you know about a “secret sale” I’m having on some of Dave’s audio seminars.
WOW Dan congrats on putting together a truly great call with Dave Foxx. It was informative, it was entertaining, and yes it was long. But it had to be in order for this to be a true no holds barred Q & A event. I was in radio for over 25 years and now I’m a full time voice actor and audio producer so to me this truly was an event. Nice work and again, Thank You both.
– David Brower
As with most – if not all Dan O’Day events – this one lived up to its advance billing. I am in awe of Dan’s commitment to delivering the goods every time. Anytime Dave Foxx is teed up to talk – I’m there.
– Robert Hughes, KPRI
WOW, can’t begin to thank you both for hosting such an informative teleseminar. A crash course in just about anything one would need to know about the Radio Imaging arena, especially those of us fairly new to the RI genre of VO work. To say I got “my money’s worth” out of this training session would be a gross understatement!! Looking forward to the next one and thanks again.
– Bob Tomlin/Long Beach, California
Thank you for the wonderfully informative and insightful seminar on Saturday. The 4 hours you shared with us was so generous. I have some great notes and am armed with new enthusiasm.
– Catherine Sheehan
It’s not too late to get your copy of the entire teleseminar on mp3. (But in a few days, it will be too late.)
Also, in honor of Dave’s marathon performance on Saturday I’ve put these three audio seminars, all by Dave, on sale for just a few days:
Okay, that’s not quite true. 3 hours 21 minutes is the edited running time. That’s after removing the various technical detours that help make teleseminars so interesting for those of us behind the scenes who are sweating bullets to keep it all going.
Here are the questions he tackled on Saturday…plus some additional insights that came along during the marathon session.
Welcome to another in my series of critiques of award-winning radio commercials — those honored as “the best of the best” by the 2007 Radio Mercury Awards.
A few of the winners are good. Most are not. And some — including this one — deserve an extra special award:
First, listen.
They’re being clever, but they’re not at ALL selling the results of what they’re advertising.
They could tag this with, “…you still can save 20% off everything in the store at Sears, this weekend only.”
Or, “…You don’t have to be perfect to learn how to make big bucks stuffing envelopes at home.”
Naturally (i.e., stupidly) they end with two Calls To Action. Normally that’s a surefire way to lessen total response, but in this case the point is moot: The only measurable response this campaign generated was the award for the agency.
They spent their time and taxpayers’ money to show off. The kids they were supposed to be helping deserved better.
Illustration © 2009 by 
