Time for another look at award winning radio commercials — spotlighting the good and the bad.
This one was a finalist in the 2009 Radio Mercury Awards.
Why this radio commercial is weaker than it should be: The problem they describe is not a problem that is solved by outsourcing your photocopying to Office Depot.
Office Depot simply would have saved that guy the effort of making all those copies of badly compiled documents. It would’ve been a much more efficient way of mass producing a job-losing bid.
That’s not the problem outsourcing the photocopying solves.
But….
I do get the message: Office Depot does mass photocopying for you.
If I get the Core Message after a single listening, I must declare it a “good” commercial.
Let it hereby be declared.
