I came outside and somebody has smashed the window!
Here’s one more gift video for you, and I hope you find it as inspiring as I do.
But First…
All of this week’s videos have come from the archives of my Radio Advertising Advantage — a private member site for people who sell, create or produce radio advertising.
If You Got A Lot From These Videos, Here’s The Surprise.
These were not the cream of the crop. These were just a few of the bonuses I continually add to the member site.
“Golly, Dan, is those are just a few of the bonuses, I wonder how great the stuff inside the member site is??”
I’m glad you’re wondering that, because “the stuff inside the member site” is what I spend most of my days (and nights and weekends) creating.
I launched Radio Advertising Advantage six months ago and quickly had to close membership when we reached a certain number. Next week I’m re-opening membership — but again, just for a few days.
Yesterday I Received This E-Mail From A Station Owner/Manager.
“Is there a video that you have designed that can explain to me what services you offer to a medium market station owner like myself? I’m talking about operations with less than 10 sales people, no sales assistants, where sales people take client from cold call to commercial all by themselves.”
That’s a real e-mail from a real station owner/manager. (Right, Doug?)
I started to reply that I didn’t have such a video, but then I realized I do. At least, on Monday I will. It’s the introductory video I made for the temporary re-opening of Radio Advertising Advantage to new members.
If you go to the site now, you’ll see a sign up form to be alerted when we’re accepting new members.
The Few. The Dedicated. The Brave. Etc. Etc. Etc.
If you got a lot out of these videos, I really hope you’ll join us. It’s ridiculously underpriced, and I’ve added so many new member privileges and tools that it’s futile to try to list them here. (But you’ll see a complete list next week, if you choose.)
To me, the bottom line is obvious: If you got just one idea this week that you can sell — and lots of people made comments saying they got at least one — wouldn’t it be nice to get help like that not just for the past few days but whenever you want or need it?
Just askin’…
TWO RADIO ADVERTISING SUCCESS STORIES: Auto Glass Shop and Automobile Dealer
(Sorry, as promised…This video was available to non-members for only a few days.)
Before I begin writing a radio advertising campaign for a new restaurant client, I ask the client a series of 44 questions.
Yes, the clients answer the questions. (I tell them upfront that I’ll need to ask them a bunch of questions before I can start shaping their sales message.)
Originally I made this video (minus the special opening effects) for my private member site, Radio Advertising Advantage.
Yes, I know some people will say, “That’s fine in theory. But my clients would never take the time to answer so many questions.”
But for some reason many of our Radio Advertising Advantage members’ clients did answer the questions.
The difference? The account executives, creative directors and/or copywriters asked.
As you watch the video, please remember: I ask these questions naively. I never know which one will provide the breakthrough I need for a new campaign idea.
And I’m never afraid to ask “dumb questions.”
(Sorry, as promised…This video was available to non-members for only a few days.)
If you sell radio advertising or create radio commercials, here’s an original script for you to hold onto until next Valentine’s Day.
The critique referred to in the video was done for one of my Radio Advertising Advantage Platinum members.
I’m biased, but I think that’s a slam dunk spot both in terms of being able to sell to a client and to generate Valentine’s Day sales.
(Sorry, as promised…This video was available to non-members for only a few days.)
Sorry, this video no longer is available.
But if you’re interested in selling radio advertising to car dealers, this is for you: Car Dealer Radio Commercials
