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Gentleman's Club radio advertisement

Ric Gonzalez submitted this commercial for the Critique-A-Spot-A-Thon at this year’s International Radio Creative & Production Summit.

Obviously, the client insisted that Ric include 10 tons of stuff…including the availability of “baked potatoes” Monday through Friday.

(Hmm. Unless “baked potatoes” is some sort of code that only patrons of “gentlemen’s clubs” would understand….)

My big problem with this spot is the story: It’s not the story of someone patronizing this “gentlemen’s club”; it’s the story of some idiot who calls 911 Emergency because he can’t find a good strip club.

And the only pictures we see are of the idiot caller and the 911 Operator — who just happens to sound like a radio announcer.

We could’ve moved from the intro to the real story much more quickly. To illustrate, I did a quick edit…

(By the way, in real conversations, people interrupt each other.)

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Mary Tyler Moore ShowLou Grant’s three words are the television equivalent of BUTCH CASSIDY & THE SUNDANCE KID’s “the fall alone will kill us!” line.

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Color Radio Los AngelesChuck Blore describes his “revenge” when he discovered KABC Radio/Los Angeles was stealing Blore’s radio programming memos to the KFWB Color Radio air staff.

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September, 1996:

I embarked upon my second week-long seminar trip to New Zealand, where for the second consecutive year I was a guest speaker at the Radio Broadcasting Association’s annual convention.

Prior to the convention, however, I was scheduled to present several days of seminars for different NZ radio groups…starting with two days in two different cities for Radio New Zealand.

The first seminar was scheduled for Monday in Christchurch. To get there, I flew 14 hours from Los Angeles to Auckland, waited three hours at the airport, and then flew on to Christchurch…arriving at 10 o’clock Sunday morning.

For some reason, before leaving L.A. I had been unable to find out from my hosts what hotel I would be staying at in Christchurch. But I was told not to worry, because a limo driver would be waiting for me at the airport and would know where to take me. All I had to do was look for someone holding a sign with my name on it.

When I got off the plane in Christchurch, I didn’t see my name on any sign.

I went to Baggage Claim; I didn’t see my name.

I collected my bags and searched the entire terminal, unsuccessfully, for someone holding a sign with my name on it.

After 20 hours of traveling, bleary-eyed and exhausted, I was stuck at the Christchurch airport.

On a Sunday morning.

Not knowing into what hotel I was booked.

And not knowing anyone in Christchurch whom I could call for help.

My Radio New Zealand host, David Brice, lived in Auckland and wouldn’t be in town until the following morning. And at the time I didn’t know the name of the limo company that was supposed to have met me. (For the record, it was “Corporate Taxi.”)

I found the United Airlines lounge and beseeched them to call Directory Assistance for Auckland, in the hopes of locating David’s home number. (At this point, I did not have either the mental or emotional strength to figure out how to use a pay phone to call directory assistance in another city.)

It was here that my luck began to change: There was a David Brice in an Auckland suburb.

The sympathetic lounge staffer called the number for me.

A woman answered. Yes, this was the David Brice residence. Yes, the David Brice who works for Radio New Zealand. David wasn’t in, but I had reached his wife.

She was very nice and properly horrified to learn of my predicament. Mrs. Brice took down my phone number (i.e., at the UA lounge) and promised to call me back. And it wasn’t very long before she did so, having somehow found out the name of my hotel.

The next day’s seminar went quite well, and upon arriving that evening in Auckland for the following day’s seminar I was shocked to find myself ensconced in a suite at the Carlton Hotel.

Yes, this is typical of my hotel accommodations. (Sorry you can't see the second level of this townhouse suite.)

Not just a suite. This was A Suite.

Huge. Gigantic. Luxurious.

I don’t know who the hotel thought I was, but I didn’t bother to correct them. (As usual, though, I was there just long enough to sleep and to gawk at the furnishings.)

Alas, changed luck is ephemeral. Jumping ahead to the next evening, when a car had been arranged to take me to the airport: The driver from “Corporate Taxi” never showed up….

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WHY SHOULD MY RADIO LISTENERS GET THE CREDIT?

radio phone calls

A Loyal Reader Writes:

“I want my phoners to be interesting, so I try to milk them for funny stuff that I lead them toward by asking questions. If I don’t lead them, they won’t say anything interesting.

“My boss wants me to edit out the parts where I lead them, but I want the listeners to know that it’s me who thinks of this stuff. I don’t want my callers to get the credit for my ideas. If I edit, that’s how it’ll sound. What’s your suggestion?”

Why should you care who gets the credit? It’s your radio show, so ultimately you get the credit (or blame).

In fact, one way in which it’s always been easy to spot jocks who are really good at on-air phone calls is that their listeners always appear to be smarter than other jocks’ listeners….

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