Barbara Rosenblat
For 2 hours, 23 minutes on Tuesday night, Barbara Rosenblat delivered on her promise to share a ton of information about How To Become An Audiobook Narrator.
This posting is for people who attended “live” (or who got up very early Wednesday morning to listen to the mp3 recording) to post their candid reviews.
I’m making the mp3 recording available for download for just a few days.
(Eleventh in a series)
A Loyal Reader Asks:
“How can you teach young jocks to ‘be real’ — to break out of the ‘I’m a DJ’ persona and become communicators?”
Record them as they tell someone else a story.
The story might be something that happened while on vacation, an embarrassing moment, etc.
The person to whom they tell the story should be someone the jock knows and is comfortable with. The more comfortable the jock is, the more likely she is to speak like a person and not like an announcer.
If you get good results from this taping, play it back for her and say, “That is how I want you to be on the radio!”
First, the commercial…
This radio commercial did begin with an opening line that could attract the attention of the targeted listener.
But the delivery is so wrong (she could be talking about the latest supermarket specials or pitching some new diet fad) and the rest of the message so muddled….
Check them off as they appear:
* Street address of one of their locations
* Web address
* Telephone number
* Repetition of the street address of one of their locations
* Mention of a second location
* Telephone number (twice)
* Web address
* Telephone number
* Third mention of the street address of one of their locations
* Second mention of their second location
* Telephone number
* Web address
“We tried radio, and it didn’t work….”
This was one heckuva powerful movie trailer.
When the film opened, lots of people turned out to see a horror movie…and were disappointed.
MAGIC was a psychological thriller with terrific performances from Anthony Hopkins (whom to this day I believe should’ve received an Academy Award nomination), Burgess Meredith and Ann-Margret.
You’ve heard the expression, “Nothing kills a bad product faster than good advertising”? This was a case of good advertising killing the wrong product.
The commercial attracted people who entered the theater expecting one kind of movie and left the theater with negative comments — because it wasn’t the movie the advertising promised them. And that bad word of mouth killed the film at the box office.
Chuck Blore describes the creation of the first commercial for what became the “Reach Out And Touch Someone” campaign for The Bell System/AT&T.
