“I’ve just been promoted to Program Director (in addition to already doing Mornings).
“I wondered if you had any words of advice to pass on from all the extensive wisdom that’s plopped into your head from your years in the industry.”
Sure.
Learn all you can.
Be aware there usually is more than one “correct” way to do things.
Be aware that there always is stuff you haven’t learned or discovered yet.
Learn how to delegate. Immediately.
Know that you’re stepping into the loneliest job in the radio station. You’ll no longer be “one of the jocks,” Sales will perceive you as a perceptual roadblock to their efforts to bring in the cash, and Management will blame every station hiccup (including the tower being struck by lightning) on you.
Christine Coyle, longtime Creative Director of Dick Orkin’s Famous Radio Ranch, demonstrates how “text analysis” isn’t a boring, academic exercise; it’s a tool that helps voice actors nail their performances.
