DAN O’DAY TALKS ABOUT RADIO

A local radio station is attempting to inject personality into a rather stale, music-intensive format by having its jocks deliver topical one-liners over song intros.

The jokes themselves are pretty good: timely and quick.

But there two things severely limit the effectiveness of this tactic.

1. Except for the occasional one-liner — apparently delivered according to a predetermined schedule — the jocks never say anything else aside from the basics.

So a typical hour consists of 59 minutes, 40 seconds of no personality plus 20 seconds of humorous comment. The effect is jarring.

2. Possibly because they are required to deliver the line only within the time frame of the song intro, the jocks aren’t identified within the breaks where they do the jokes.

So one song ends, the listener hears a recorded liner or jingle, another song begins, and then an anonymous, disembodied voice makes a humorous comment about something in the day’s news.

Well, who is making that observation?

Comedy without context can be only slightly amusing, at best. And definitely not memorable.

Result? Instead of delivering a “Ha!” experience to the listener, the radio station delivers a “Huh?” experience.

The fact that I never would watch this show is irrelevant.

The fact that I never heard of it until this 10-second radio commercial came on and 10 seconds later I understood:

A new “reality show” is debuting on CBS

and

the concept of the program (i.e., “what it’s about”)…

…demonstrates that it is possible to run 10-second radio commercials without wasting your money.

(Okay, we’re assuming it’s also heard by people who don’t share my distastes for “reality shows” and celebrity worshipping.)

Sorry, registration now is closed.

But I’m keeping this posting online for our attendees to leave their comments about the teleseminar, below.

Is one of the passwords you use for your cell phone, email, etc., listed here?

If you just mention this link to your listeners, it’ll make an impact.

Even better, though, is to “make it your own.”

With my background in “mentalism,” here’s what I’d do:

As you know, I have a highly developed intuitive sense. Some might even say I have “psychic abilities”; I believe, however, that we all have the potential to use our minds more powerfully, and in this regard I just happen to have developed mine more than most.

So let’s try an experiment. Think of the password you most commonly use in your daily life. Maybe it’s for your email or what you use to log into Facebook — that kind of thing.

Are you thinking of one — the you use the most often?

Wait, wait — I’m picking up on some people thinking of more than one password; that just confuses me. Think of just the one password you use the most often.

Now, concentrate on your password. Concentrate….

Okay, I’m getting….Actually, I’m hearing three different passwords from three different people.

Here are the three I’m picking up on: “123456”….”password”….and “12345678.” Yeah, I’m hearing all three of those loud and clear.

If one of those is yours, then I’m picking up on your brainwaves. Give me a call at (       ) and let me know which of those three is yours. But don’t give your name when you call…unless you don’t mind changing your password as soon as you hang up.