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HOW TO SPOT A GOOD YOUNG RADIO MORNING JOCK

morning radio personalities

A Loyal Reader Asks:

“What characteristic should you look for in a morning jock — especially when you go talent hunting from a ‘virgin source,’ e.g., a college campus?”

Someone who is a natural-born communicator.

Someone with an abounding curiosity about and interest in life in its many forms — including, especially, people.

Someone who is self-motivated.

Someone who is self-confident.

Someone who doesn’t believe you when you tell him something is impossible.

Someone who hates to lose — but who cares more about *winning than about not losing.

*Winning = Doing Great Radio.

Someone who doesn’t discourage easily.

Someone who understands that everything could be improved upon. (Especially her own work.)

Someone who loves to learn.

Someone who learns from everyone.

Someone who isn’t afraid to say, “I don’t know.”

Someone who isn’t afraid to say, “Oops! My mistake.”

Someone who isn’t afraid to ask for help.

Someone who understands that natural-born “voice quality” is one of the least important elements of the job.

Someone who understands that the microphone is an integral part of his vocal equipment and learns how to use it.

Someone who dreams big.

Someone who respects other people — regardless of the other person’s race, religion, age, culture…and musical preference.

Someone who respects herself.

Someone who finds joy in life. And pleasure in sharing that joy with others.

Someone who instinctively “gets” that being “professional” means never, ever saying, “Oh, that’s good enough. No one will notice.”

Someone who somehow is wise enough to realize that the people who listen to the radio station are more important than the people who work for the radio station.

Someone who can get at least 10 great show prep ideas from a Chinese restaurant menu. (Regardless of whether it’s written in Chinese.)

Someone who cares enough to argue with you.

Someone who can handle repeatedly losing arguments with his PD.

Someone who for years practiced her own radio show by speaking into a broom or a hairbrush. (Note: If that behavior continued past the age of 18, it’s probably not a good sign.)

Someone who is skeptical.

Someone who is idealistic.

Someone who has principles.

Someone who is a bit brash.

Someone who sometimes is a bit scared — and doesn’t let that stop him from trying.

Someone who never is satisfied with her own work — but is proud of her good work.

Someone who absolutely loves hearing something great on the radio — regardless of the station or format.

Someone who can recognize and analyze weaknesses in other performers — and keeps those thoughts to himself while learning from them.

Someone who occasionally will drive you crazy.

Someone who doesn’t think she already knows everything.

Someone who often asks, “Why?”

Someone who often asks, “Why not?”

Someone who wants to be the very best but knows he isn’t yet.

Someone who isn’t afraid of failure (but wants desperately to succeed).

Someone who reads all the time. Except during her show.

Someone who is introspective.

Someone who is self-aware.

Someone who is empathetic. (Not the same as “sympathetic.” Empathy is the ability to imagine yourself in someone else’s situation.)

Someone who knows lots of words. And where and how to use them.

Someone with a deep, burning desire to reach through the microphone, grab the listeners by the ears or the lapels or the heart, and shake them at least gently.

Someone other people enjoy being with.

Someone in whom you see greatness — even if he doesn’t yet see it in himself.

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HD RADIO: Not Quite An Advertising Success

I received this from Alan Peterson (“Not The News-Talk Guy”):

Your own LA Daily News is reporting on HD Radios going on clearance at Radio Shack:

(Go to the bottom of the page)

What’s very telling is the closing line to the article:
“…the marketing was even worse than the content. Can you remember even one commercial? They have been running for more than five years.”

Very sad when radio can’t even sell itself…

Yup.

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DR. DON ROSE – When Radio Had A Soul

Dr Don Rose radio San FranciscoI just returned from a very brief visit to San Francisco. And it got me thinking about Dr. Don Rose, because for more than a decade Dr. Don was San Francisco radio.

Many readers know exactly who Dr. Don was.

Some have heard the name but never the radio personality.

Some never heard of him.

Dr. Don RoseSome European radio people know him only from the “Cruisin’ 1967” album.

(Two little-known facts about that album:  Like the others in the series, it wasn’t a real aircheck; it was done in-studio for the LP. And Dr. Don never saw a dime from it. Not that he intended to do it for free….)

Dr. Don Rose delivered tons of wonderfully corny jokes on a daily basis. And he did it with such conviction and enthusiasm and outright joy that you had no choice but to laugh along with him.

A long time ago, I published two radio comedy services. My first seven subscribers joined on the same day. And I was very proud that Dr. Don was one of the original seven.

True, Don subscribed to all the comedy services, so he wasn’t necessarily paying tribute to my comic genius. But I remain proud nonetheless.

I’m even more proud to have become friends with Dr. Don.

Of course, anyone who ever met Dr. Don instantly became his friend.

As I write these words, I become aware of something that surprises me. More than the fact that he was one of my first subscribers, more even than that we were friends:

I’m proud to have worked in the same business.

I’m proud to have been part of the radio world that Dr. Don inhabited and, for three decades, helped to shape.

At PD Grad School 2000, Dr. Don was a special guest, along with the legendary Gary Owens. Incredibly, the two had worked together at the very beginnings of their careers, at KOIL/Omaha in 1956.

I introduced Dr. Don to the attendees as “one of the best people and best disc jockeys ever made.”

I’ve dipped into the recording of that session to pull out a few nuggets to share with you.

Dr. Don’s 10-Year Secret Regarding His First Three Radio Jobs

“It took me 10 years to be able to admit to anyone, including my wife, that I’d been fired from three jobs in a row. It was a traumatic experience.”

A Small Business

“It is such a small business, because you always run into the same people. So treat them well.”

Atlanta radio WQXIRadio and Stress

“I never thought radio was stressful. I would go into the studio, close the door, do my show, and then walk out. And when I walked out, I left it all in there. I didn’t take it home with me. I didn’t worry about the hierarchy of the disc jockeys or if one guy was better than another.”

Dr Don Rose DJ
Dr. Don’s Mysterious Procrastination

To help me prepare for the PD Grad School session, I had asked Dr. Don to send me as much audio as possible. Ultimately he did — including from when he was a high school reporter on his local radio station.

But I kept having to ask him to send me the stuff.

Finally, it all arrived in a big package, along with a cover note from Dr. Don:

“I’m sorry it took so long. I didn’t understand why I kept putting it off until I got to the part where I was dubbing the WFIL tapes and I noticed that tears were streaming down my face.”

At the PD Grad School session, I asked Dr. Don what he meant by that.

“The memories were great, but they also were painful. To think that such a big part of my life was gone, never to return, and that the only place Dr. Don Rose existed was somewhere in outer space where the radio signals are still traveling….”

From Dr. Don’s Show On KFRC’s 50th Anniversary

“The purists would probably say that radio is kilocycles, transmitters, tubes, things like that. But we like to consider it people, talking to people…like we do with you every morning. And we’re just very proud from our socks on up to be able to be here….”

Right about now, or sometime soon, some radio guy near Alpha Centauri should be hearing Dr. Don Rose for the very first time.

And laughing.

And feeling proud to be in the same business as Dr. Don Rose.

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This radio commercial for Radio Shack begins with 2 sentences that are original and pertinent.

But then….

“Most Americans live within five miles of a Radio Shack.”

Huh! I didn’t know that.

They actually begin that commercial with one of the techniques I teach: “The Startling Statistic.”

And then they connect that statistic to the life of the targeted consumer:

“So you’re probably less than seven minutes away from a really great deal.”

Okay, so far this advertisement is making sense.

So now they’re going to tell us what kind of “really great deal” that’s probably no more than seven minutes away, right?

No. They’re going to spend the next 7 seconds — 23.3% of the commercial time — spouting gibberish about alternative, foolish ways in which we could spend those seven minutes.

As a result, the announcer has to rush through the actual sales message at a rate that is virtually unintelligible to the casual (i.e., typical) radio listener.

Amazing.

Suggestion

1.  Eliminate the 7 seconds of inanity.

2.  Use those 7 seconds to speak slowly enough and to enunciate clearly enough for us to understand why having a Radio Shack no more than 5 miles away can be a good thing.

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If you can’t view the video player above, click here for an alternate player.

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