≡ Menu

HOW TO BUILD YOUR ON-AIR RADIO CAREER, Part Four

This is the fourth installment in my advice for radio personalities series.

Embrace Emotion.


Radio is a hot medium too often peopled by cold performers — jocks who are completely predictable, who don’t care about their audiences, and whose shows rarely are fueled by emotional or creative inspiration.

These people are all attitude and no substance; they strut and shout but don’t really care about anything.

As a result, they don’t achieve a strong connection with their listeners.

And if you don’t make a human connection with the person on the other side of end of the transmitter, what’s the point?