In a world of mediocre jocks, it’s not hard for a talented entertainer to stand out.
But it’s deceptively easy to continue doing the same show for years: the same features, characters, and approaches to topical material.
Soon you’re no longer fresh; you’re predictable and lifeless.
Too many jocks experience creative death…but don’t know it until they read their own obituaries in the form of a ratings book…
…or until their employers decide to embrace voice tracking and the jocks suddenly discover they didn’t have careers, they had jobs…
…that deserted them.
Far too many radio jocks (and program directors) kill their own careers by following the deadly credo, “If it ain’t broke, don’t fix it.”
A creative person is much safer adhering to the adage, “If it ain’t broke, break it.”