≡ Menu

HOW TO EDUCATE YOUR RADIO ADVERTISING CLIENT, Lesson #5

radio sales,how to sell radio advertisingThis is the fifth in a series of articles helping radio salespeople to educate their advertising clients enough for the clients’ commercial campaigns to succeed.

Don’t Boast; Help.


Boasting: “The largest and oldest termite control company in Smallville.”

Helping: “If you’ve got termites, we’ll get rid of them for you. Guaranteed.”

 

Comments on this entry are closed.

  • Arlene Tannis February 6, 2013, 9:58 am

    True, true!