(video) If I Made A Commercial For Trader Joe’s

by Dan O'Day on July 12, 2012

What can I say? It’s just plain excellent.

Comments on this entry are closed.

Steve Stone July 12, 2012, 8:18 am

Brilliant.

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Palle Bo July 12, 2012, 8:42 am

I love it, Dan…
After watching a few seconds you gatt a watch the rest. Like great radio.

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Dan O'Day July 12, 2012, 8:50 am

@Palle Bo: And like any good radio commercial, it tells a story.

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Michelle L. Eastty July 12, 2012, 8:56 am

Makes me wish there was a Trader Joe’s in my state.

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Dan O'Day July 12, 2012, 8:59 am

@Michelle: Exactly. Even though some of the quirky mentions would strike the client as “negative,” they’re all part of the overall positive Trader Joe’s experience. Those “negative” inclusions increase the spot’s credibility and also make loyal TJ shoppers feel as though they are more than customers, they are part of a culture or a group.

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