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HOW THEY DO RADIO IN THE MAJOR MARKETS

Heard a few days ago on the oldies station in the city where I live…

During their nightly 70s At 7 program.

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  • adamg December 21, 2010, 12:22 am

    ’63 manfred DOWAH? well, even the 70s had Oldies? Ok, Confusion starts at the TOP…and soon all the chefs are telling the rest “what is right” Oh boy.
    If that is not your point I am dense
    thus I appreciate your insights

  • Anonymous December 21, 2010, 3:56 am

    Very very sad!!!

  • scott snailham December 21, 2010, 5:04 am

    It is sad. That’s pretty basic. it’s 1964. Hell, I grew up with oldies in the 80s with two programs, a locally produced program, and Soundtrack Of the 60s with Murray The K/Gary Owens. It was my education as a teenager.

    The local oldies station has a couple songs in rotation that were rerecorded one being “Under the Boardwalk”-Drifters. It’s very close, but it is rerecorded. Being a collector for 30 years and hearing that song over and over, you tend to pick up on things even programmers don’t.

    I also have a problem with running album versions of hit songs instead of the radio edits and hit single versions. It’s more noticeable with a lot of 80s songs then 60s or 70s. I think it’s more of a subconscious disconnect when you notice the song is “different” with the listener. Golddiscs aren’t cheap I suppose, and the LP version is more readily available, but it’s a matter of doing it right in my mind.

  • John Pellegrini December 21, 2010, 6:42 am

    Details details. So what? All that matters is the PPM shows you were listening. We must all realize that listeners are no longer part of the the radio ratings equation. Nothing matters except that the PPM registers that the radio is on. What ever comes out of it, musically or otherwise, and whether you were listening is irrelevant. They could air nothing but white noise all day long and it wouldn’t matter.

    BTW- this is sarcasm.

  • Ron Dewey December 21, 2010, 10:17 am

    I’m sure it tested well..

  • Don Clark December 21, 2010, 10:17 am

    Yikes!!!

  • Scott Snailham December 21, 2010, 10:18 am

    that one always tests well…..so well in fact, some people think it’s from 1972.

  • scott snailham December 21, 2010, 2:22 pm

    FYI, PPM isn’t in all markets up here in Canada……yet. Just a matter of time though. I can’t wait to see if there’ll be a shakeup in a fairly stagnant market with PPM’s taking over diaries.

  • Neal Angell December 21, 2010, 6:55 pm

    HA, that’s classic!!! (a little too classic)

  • Nathan Palma January 30, 2011, 11:10 pm

    Happens every now and then. Do wah diddy DUMB diddy doo!