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MONDAY RADIO COMMERCIAL SMACKDOWN: State Lottery

lottery radio advertisingJeff Jackson submitted this commercial for the Critique-A-Spot-A-Thon at this year’s International Radio Creative & Production Summit.

That might be the first good commercial I’ve ever heard for a state lottery.

The key line in the song was, “I’d advise all the gals and guys to go for the $10,000 prize…” — nice multiple internal rhyme there, by the way.

And what makes this a good commercial rather than just a promising idea is the casting of the singer: She’s a real singer, and she commits to it 100%.

She’s not “playing the role of a jazz singer”; she’s being a jazz singer, with no fooling around and no winking at the audience.

What a refreshing change.

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  • Ben Foy August 24, 2010, 2:43 am

    Sounds a LOT better than most of the crap I have to play for the Tennessee Lottery. I would look forward to playing that one. That’s a good test for me. Do my announcers turn down the volume after a few plays or do they keep it up and groove to it.