ne of the most popular features of the annual International Radio Creative & Production Summit is the Critique-A-Spot-A-Thon. That's when attendees submit commercials or promos they've written or produced…and Dan O'Day cheerfully tears them apart.

But…

He also offers very specific, concrete suggestions on how they might be improved. (And believe it or not, he does praise some of them.)

You'll hear the work of your peers, learn from others' mistakes, and be inspired by some terrific work of your colleagues from around the world.

COPYWRITERS and PRODUCERS: Here's a non-threatening way to get indirect feedback on your own work — as you hear parallels between your spots and the attendees'.

SALES MANAGERS: Gather your entire sales team, plus your copywriters and producers, and have an instant Sales Meeting!

Download your mp3 copy right now for just $29.
(85-Minute Audio Seminar; Instant Download!)

“The best tips anyone has ever given me in my entire career.” — Live Seminar Attendee

“Really taught me how to listen objectively, carefully and critically to my work.” — Live Seminar Attendee

“Practical tips that will be put into practice as soon as I get home.” — Live Seminar Attendee

“Thoughtful insights. A DEEPER look at production.” — Live Seminar Attendee

“Couldn't take notes fast enough. Dan's tip about 'the first paragraph' is priceless!” — Live Seminar Attendee

“I made notes of 45 specific details regarding commercials!” — Live Seminar Attendee

Download your mp3 copy right now for just $29.
(85-Minute Audio Seminar; Instant Download!)

“I hung on Dan's every word. Great advice!” — Live Seminar Attendee

“Dan is a very fair and diplomatic critic. Addressed all sorts of different aspects of the spots — structure, music, writing, clarity, SFX, momentum, voice acting, etc. A good overview of holding higher standards and applying them to your own work.” — Live Seminar Attendee

“ This is the kind of honest critique that you just don't get back at the office. It's great to be kept honest and given something to strive toward.” — Live Seminar Attendee

“Very inspiring. Dan was honest, straight to the point, critical. I learned a lot.” — Live Seminar Attendee

“I learned so many tips and techniques that I will keep with me when producing.” — Live Seminar Attendee

Download your mp3 copy right now for just $29.
(85-Minute Audio Seminar; Instant Download!)

Dan O'Day is radio's commercial copywriting guru. He has taught radio stations, ad agencies and business owners in 36 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser.

Download your mp3 copy right now for just $29.
(85-Minute Audio Seminar; Instant Download!)