Question From A Reader:
I have been in radio, mainly in the news department, production and board op, for ten years. I have been a morning radio co-host for 5 years. I am out in the community representing the station often (festivals, remotes, etc). I still fill in for the news department as needed. I also write, voice and produce copy daily. I write all this to ask: What can I do to increase my worth at our station during these tough economic times?
If you’re asking in a career sense, then what you really need to do is increase the station’s awareness of your worth. Make sure they know what you do. When someone — a listener, a sponsor, an organization — compliments you, ask them to put it in an email to your station manager.
Unfortunately, at most stations it simply isn’t enough to be valuable. You’ve got to make sure they know you’re valuable — and the most effective way to communicate that is via third parties praising you to your manager.
