"RADIO PROGRAMMING SECRETS REVEALED": How Was It?

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• RickyT October 28, 2008, 1:01 pm

  Holy crap! This was worth 10X the price! Thanks to Mike & Dan!

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• mediapro October 28, 2008, 1:05 pm

  The time flew by. I could’ve listened to Mike McVay talk about radio programming all day long.

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• J.R. Schumann October 28, 2008, 1:24 pm

  What a GREAT teleconference! I’ve always had a tremendous amount of respect for both you and mike, and to be able to pick your brains was an invaluable experience.

  I work for a company that has really taken to the “listener loyalty” programs, with an ultimate goal of taking all the contesting off the air. I was SO glad to hear you and Mike talking about how it is excluding a large portion (in our case 89.5%) of our cume.

  I was also really glad to hear you and Mike talk about programming philosophies and principles that apply to “small market-no budget” radio stations. All too often I’ll go to conferences or be on calls that deal with things that will only work with stations that have real budgets, real staffs, etc. I took away a tremendous amount from this conference, and will definitely recommend future calls to others.

  Through all your educational materials, seminars, etc. you’ve been a tremendous coach for me.

  I’ve only been in radio a little more than 3 years now, and I’m a morning host in a small market (Victoria, Texas)…but I have big goals and dreams in this business, and with everything I’ve learned from you…I’m on my way. I’m that kid that sat in his room and played pretend radio. I remember being 5 and 6 years old, having my grandmother as my pretend audience at concerts…not that I would perform…but I would walk out and introduce pretend bands.

  Thank you Dan! Thank you Mike!

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• Bruce Barrows October 28, 2008, 2:14 pm

  Thanks for the teleseminar with Mike McVay. Good stuff…It’s important to continue learning, and great to hear from some of the best.

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• Gene Stevens October 28, 2008, 2:19 pm

  Great work guys. Very worthwhile tele-conference, and the price was a
  steal. Good as it was, it ran long, and unfortunately the hordes
  outside my door starting getting pushy at the one-hour mark. I'll have to review the last half-hour via the mp3.

  I liked the P-1 cume to TSL calculation – very helpful. (ie. 37% of cume must give you 75% of TSL for 'success') The talent coaching was perhaps most helpful of all – inspiring.

  I remember clipping Mike's articles out of R&R many years ago and keeping reference scrapbooks – you're still inspiring and helpful – glad to hear the throat is improving. Best wishes. Do more of these Dan.

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• Mike Sakellarides October 28, 2008, 2:22 pm

  First, there was no need for Mike to apologize for his throat tickle. Everyone should have a voice so warm and real.

  I’ve been to Dan O’Day’s PD Grad Schools where Mike spoke, and this was among his best and most cogent presentations I’ve experienced.

  I typed 27 pages of double spaced notes, and didn’t get everything, so I’ll be listening to the mp3, and you should, too.

  One area where I’d like to express an opinion:
  caller Jeff asked “where to find talent for the new era.”

  Jeff, a severely overlooked pool of talent is taking an involuntary ‘time out” to grow their new media skills, yet they are deeply entrenched in the culture of radio as Mike so highly prizes.
  These talent also have the battle scars and ratings to prove it.

  They are the hordes of veteran talent let go by major radio groups in the last 18 months often at the height of their powers.

  You might be pleasantly surprised by the warm welcome they’ll receive from your audience, as Charlie Tuna has experienced at KRTH in Los Angeles.

  You may also be surprised by the ‘smarts,’ the energy, the flexibility, and the gratitude you’ll gain from these veterans as new members of your team.

  If you can’t hire them full-time, then hire them part-time or for promos, imaging or specials, but don’t miss the opportunity to enjoy the goodwill of the listeners who love them.
  By the way in Los Angeles my number is…lol

  Thanks, Mike and Dan!

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• Grahame Winters October 28, 2008, 2:24 pm

  I thought it was okay, but I didn’t feel that I learned an awful lot – most of the information I felt I already had, or knew. And I think if things were kept more concise you may have been able to answer questions from attendees – maybe when we registered, we could have asked a question that was important to us, and Mike could have selected a few of those. Much of the seminar did not apply to what I’m experiencing these days as a PD in a privately owned company that just laid off nearly a quarter of its staff….for instance, I laughed out loud at talk of a “Creative Services Director” putting together the John Tesh show…

  I did appreciate the dialogue regarding conversational delivery, and, as Mike put it, “changing the paint” on imaging. I am fairly new to this position and it was good to hear somebody else’s take. And I also made notes to look into Roberta Solomon and Kim Scott for voiceovers!

  Thank you for the opportunity to give feedback and for the opportunity to participate.

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• Steve "Hurricane" Huber October 28, 2008, 2:27 pm

  I loved the teleseminar today! Maybe it went just a little long and after an hour it became information overload but I understand that Mike McVay is a mountain of knowledge and it’s great to hear him speak.

  The best $20 bucks I have ever spent. Period.

  Let’s do one a month!!!

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• Ralph "Allen" Allenbaugh October 28, 2008, 3:50 pm

  Mike Mcvay shared an interesting part of himself when he discussed his career at KTNQ in Los Angeles. “I am in awe of you…how am I supposed to critique you?”, as he said to Charlie Tuna. Charlie’s answer was amazing: “What I need is a mirror…and an opinion…based upon your perceptions”.

  What a profound thing for both Mike to say and for Charlie to say in return. We need a coach, an objective coach to help us develop and I have often sought out ‘coaches’ of many kinds in my life’s endeavors.

  The very fact that you are here, getting coached, investing in knowledge, means that there is a present and a future for you in broadcasting. When you can get Mike McVay’s time for an hour and a half for twenty dollars, it’s the deal of the century.

  Study Todd Storz, Gordon MacClindon, RW Fatherley, John Gehron…know who they were and are, and what they did. Then start getting a clue about ARBITRON methodology and how it works. Constantly aircheck yourself…constant and never ending improvement is the goal.

  God bless and good luck in your careers!

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• bigguycarlson October 29, 2008, 7:53 am

  Great stuff, gentlemen. Thank you for taking the time and offering it at a price we “smaller station” PDs can afford ourselves. A lot of great discussion — some of it was refreshing, allowing me to feel that some of my thinking here is not as far off base as upper mgmt may think. The only thing on the minus side was that it did run a little long and I had to cut out at the end. I’ll be picking up those minutes on the mp3. Thanks again, Dan and Mike. In this economy – where our travel and training budget is just gone – its nice to have this alternative.

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• Bryan Race October 29, 2008, 8:12 am

  Well worth the money. I look forward to more of these in the future. As a fan of Bill Drake and others who came before us I was pleased to see Mike keep the names of these pioneers out there for a new generation of programmers.

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• Dave November 2, 2008, 7:52 pm

  Worth the price of admission and then some! Great stuff guys!

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• Dan O’Day November 2, 2008, 8:38 pm

  On behalf of both of us, thanks for the encouragement!

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• Jay Nunley WKLC November 3, 2008, 9:45 am

  To get this kind of information, discussion, and instruction for that kind of money makes it the bargain of the year. It was beyond a bargain. It was a gift.

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• Mike Haile November 4, 2008, 1:10 pm

  Thanks for making this happen……well worth $20 bucks.

  I always learn something from you as well as from Mike but the two of you together was a home run.

  Let’s get Mike to the RAB. Dan you always make an impact at RAB as does Holland Cooke.

  I look forward to more of these type of web events.

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