The Seven Deadly Sins
of Radio Advertising
#1. Failure to attract the listener's
#2. Failure to appeal to the listener's
#3. Failure to use words that paint pictures
#4: Being so "clever" or "creative"
that you fail to sell
#5. Failure to give the listener a reason
to act NOW
#6. Cliché -ridden copy
#7. TOO MUCH COPY!
Excerpted from Dan O'Day's How
To Create Radio Commercials That Sell.