Home Page

Articles and Advice You are here.

Ask O’Day

Blog

Catalogue of Radio Goodies

Chickenman

Contact Us

Dan O’Day (Who Is This Guy?)

Dan O’Day Seminars

E-Books (instant download)

Free Stuff

Mp3 Seminar Downloads

Radio Fun

Show Prep

Software

Teleseminar Download (Free)

Tooth Fairy

Search This Site!
Web Pages:
Whole O Catalogue:


Hey! Did you know you can hear samples of almost everything we have?

VOICE TRACK OVER-EXPOSURE

QUESTION FOR DAN O'DAY:

"I work at a 5-station group consisting of 3 FMs and 2 AMs, and our stations are voice tracked in numerous dayparts throughout the week. On a regular basis you will hear our swing announcer in the same time slot on different stations. One guy was actually on the air (voice tracked) for 89 hours in a one-week period!

"What's your take on the same voice being on different stations simultaneously, and do you think the audience really cares about how much they hear a particular voice?"

DAN REPLIES:

If the formats share very little of the audience (a Soft AC and an Alternative Rocker, a Country and an Urban), I don't think you have much to worry about. But one voice on an AC, a Soft AC, and a Hot AC...all in the same daypart? Not such a good idea.


Let Dan O'Day personally coach you in your job hunt with CAREER CONTROL: Radio Job-Hunting, Interviewing & Contracts!

All Articles © 1997 - 2022 Dan O'Day. All Rights Reserved
www.danoday.com