LISTENER COMPLAINTS
QUESTION: One bit we got some action on this week was the new
release by "Johnny Cochoran and the Supremes." One lady
called in and complained that we were being racist! "Aren't
there any white people you can pick on?" I had the call off
the air...but now wonder if I should have put it on? What do you
think?
I have heard two trains of thought.....ignore it and go on. That's
one person
who is having a bad day and decided to take it out on you. Or,
air the call
and let the other listeners come to your defense. What do you
think?
(Hello to Dan O'Day. I was one of the survivors of his Philadelphia
weekend! { Inside joke. Bad hotel...but we all had fun.} The
seminars are
great and I highly recommend them.)
DAN REPLIES:
Thanks for the seminar plug, Pete. Yeah, that hotel was terrible.
That was the weekend when I learned that "Quality Inn"
is an oxymoron.
Before you put a listener on the air, you should be absolutely
certain WHY you're doing so.
Two important benefits come to mind regarding the airing of the
call you described:
1. It's a touchy situation. From what you describe, you certainly
weren't being racist. On the other hand, racism by definition
is a highly emotional thing. (Racism certainly isn't rational.)
When people react emotionally, they sometimes act unreasonably.
And it sounds like this woman was unreasonable.
But what if some others in your audience shared her reaction?
By airing her complaint - without apologizing for it or retracting
it - you give voice to any other listeners who felt aggrieved.
From your description, however, it doesn't sound like very many
listeners shared her reaction. But here's a second, even more
important reason:
2. When you air a call from a listener who attacks you in a manner
that is obviously unfair AND you do not respond in a defensive
or hostile manner - that is, if you respond reasonably and courteously
- the mass of your audience automatically will leap to your defense.
Some will call to speak up for you; others will silently chastise
the original caller for being so unfair to you.
An unreasonable attack on you provokes sympathy from your audience.
You come across as the "good guy" because you apparently
are fair enough to give air time even to a listener who is not
fair to you.
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