QUESTION: How can us REAL small market guys get our "I don't
want to do your crazy radio contest for fear everyone will know
who I am" people to loosen up and play along? We don't kill
people that we get on the air.... we're nice - honest! But, they
still won't play along at times.
DAN REPLIES: First, I hope you already are familiar with techniques
for coaching your contest callers. (If not, consider this to be
a gratuitous plug for my POWER PHONES tape.) You know: Suggesting
dialogue to them, modeling the tone of voice you'd like them to
use, rehearsing them, editing their calls prior to airing, etc.
If so, I have three thoughts to impart to you:
1. The best way to get "good" contestants is to air
good contestants. The ones you put on the air model the type of
performance you expect from future callers.
2. It is not the caller's job to "sound good." If you
have a performance standard you want your callers to meet, it's
your job to do whatever is legal, ethical and moral to help them
3. Is there some law that says every contestant HAS to be on-the-air?