How do you feel about e-mail correspondence with newspaper and
other media as opposed to mail correspondence? Better to do one
or the other or both? Just curious because your RADIO SELF-PROMOTION
tape doesn't mention anything about e-mail (figure the tape was
produced before e-mail was the rage)
You're right about why e-mail wasn't mentioned in the tape; I
don't know if I even knew what e-mail was when I recorded that.
I'd use e-mail to media ONLY for messages that are short, personalized,
and likely to be of genuine interest to the recipient. That way
they'll be conditioned to react favorably to the sight of a message
from you among their other daily downloads.
GOOD EXAMPLE - to your format editor at R&R: "Cyndee....I
just got back from a station meeting where we were told Jacor
is being purchased by McDonald's. All jocks will be required to
wear Ronald McDonald uniforms. If you want more info, just give
me a holler!"
BAD EXAMPLE: "KXXX ANNOUNCES BIGGEST RATINGS INCREASE EVER!
According to the latest Arbitron ratings, more listeners blah
blah blah blah blah...."
Somehow, dropping an unwanted press release in the trash is less
personal and less annoying than having to delete an unwanted e-mail.