 Plain and simple, the most important thing on your radio station. You cannot give it too much attention. |  |  Surround yourself with loyal, dependable people who have the ability to operate within the team structure. |
 Most great stations are simple stations - crystal clear in all they do, never confusing the listeners. |  An abstract quality that has been a part of every winning radio station I've heard - no matter what the format. A necessity. |
 Call it energy, drive or show biz. It's something every winning station must have. |  They say there's nothing new, but there are plenty of ways to sound different or unique. Set yourself apart from the other stations in the market. |
 All great stations are involved in their communities. Period. NOT optional. |  Yeah, I know I harp on it, but you have to do it. Coach Bobby Knight said it best: "Everybody wants to be a winner, but not everybody is willing to prepare to win." |
 Determine what you want your station to be and where you want to go - get a game plan, then stick to it. Short-term commitments don't work anymore. |  The single most important quality in a radio station and the person who programs that station. If you don't absolutely love what you do, get the hell out. |