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SECRET CASE HISTORIES FROM THE RADIO RANCH: From Client Problem to Creative Solution to What You Heard On The Air Dick Orkin WORLD PREMIERE! The legendary Dick Orkin pulls back the curtain to show you exactly how The Famous Radio Ranch works its advertising magic. (It’s not always as easy as they make it appear.) All ad campaigns begin with a client problem that needs to be solved. Only after the problem has been defined and the goals clearly identified does “creativity” come into the picture. And then, the only thing that really matters: Results. Orkin will detail numerous case studies. How each campaign began, how the advertising approach was determined, and whether or not it produced the desired results. (Note: The final step is not, “Is it funny?” The final step is, “Did it work?”) CRITIQUE-A-SPOT-A-THON Dan O’Day Want honest feedback on a commercial or promo? Dan O’Day gives instant critiques of spots brought by Summit attendees. Always entertaining, provocative, insightful, controversial... and occasionally brutal. Be inspired by the work of your fellow Summit attendees...and learn from the feedback they receive. REFERENCER vs EXPOSITOR: A Contrarian Approach To Voice Acting Nancy Wolfson 3-Hour Super Session! WARNING! Everything you've learned as a voiceover artist is about to be turned upside down. Nancy Wolfson brings her agent/casting director’s perspective to what a performer needs to consider first. Wolfson’s approach stands in brazen contrast to almost everything being taught by other voice acting coaches. She will teach you a unique reshaping of the way you initially approach copy — whether it’s for commercials, animation, or station imaging. Wolfson’s process has been likened to “a chiropractic crack” — a vital adjustment that most voice performers don’t even know they need. BREAKTHROUGH QUICKSTART COPYWRITING TECHNIQUES Dan O’Day Having begun “in the trenches” at radio stations with limited time & resources, Dan O’Day has great respect for those whose jobs include writing lots of commercial and/or promotional copy. But he absolutely refuses to grant them permission to use “not enough time” as an excuse for “bad copy.” This year he will teach you three new, invaluable techniques to make your copywriting more compelling, powerful...and fun to write. Bring your “problem client” or tough-to-crack promo copy with you. You’ll transform that loser into a jackpot winner during this stimulating, inspiring, hands-on workshop. (Each year, attendees return home with new, ready-to-air spots/promos.)

GETTING FUNNY FAST: The Art of Voiceover Comedy Patrick Fraley WORLD PREMIERE! 75% of all voiceover performance requires comedy and/or humor. But until now, you’ve had to rely on your own instincts and “hope for the best” when infusing your commercials or station promos with humor — either as a writer or as a performer. If you’re already good at it, Pat Fraley will give you the tools to become very good. If you’re very good at comedy or humor, after this session you’ll be on your way from “very good” to “great.” During this workshop, you will: Learn the crucial differences between Humor and Comedy Learn how to apply these diffrences to your writing and performing Experience practical, hands-on demonstrations of the three key elements of comedy Learn how to apply the three pillars of comedy: Pride, Pain, and Prevarication      Nancy Cartwright (voice of Bart Simpson and one of Pat’s students) says, “Pat’s techniques cover everything the pros in the industry expect you to know, but nobody else teaches!”      Gary Owens says, “I've worked with Pat Fraley for many years doing cartoons and commercials. He is, without a doubt, the greatest character actor in the seat in front of me.” STATE-OF-THE-ART STATION IMAGING: Words + Sound + Inspiration + Deadline = Magic Howard Hoffman, KellyKellyKelly, Terry Phillips, Jamie Watson For too many radio people, “station imaging” means throwing something on the air that you heard in another market; that you hope is funny; delivered in a big, booming voice your listeners cannot relate to; crammed with extraneous effects to impress other radio producers. But not to these guys: Howard Hoffman: Radio legend. Superbly versatile commercial voiceover and animation actor. Production Director for KABC/Los Angeles. KellyKellyKelly: Imaging director for KIIS-FM and KYSR/ Los Angeles. Female voice of top radio stations in New York, Chicago, Philadelphia, San Francisco, Houston, Atlanta, Phoenix, San Diego — sorry, not enough space here. (And we haven’t even mentioned the voicing she does for syndicated programming around the world.) Terry Phillips: Creative Services/Production Director, WYCD/Detroit. Heads up CBS Radio’s idea sharing production group. Jamie Watson: Multi-award winning copywriter. Lots of national radio and TV commercial voice work. Lots of animation voicing and other TV work (including 10 years as the voice of Canada’s The Comedy Network). Provides imaging for nine Corus Radio stations in Canada.