A couple of days ago I challenged radio copywriters to rewrite one surprisingly weak line in an otherwise good print ad for Trader Joe’s.
The line to be rewritten is the second of these two sentences:
“Trader Joe’s Sublime Ice Cream Sandwiches came to fruition after months and months of tasting and re-tasting by our panel. (Yes, it’s a messy job, but we’re pretty sure we’re up to the task.)”
Here’s the original explanation of the copywriting contest.
Here are the finalists.
If yours isn’t among them, it’s only because of an outrageous oversight by the judging committee.
Or, possibly, because as good as yours was, it didn’t quite follow the required format.
Michael G. Stanton
Yes, it was a rough job, but our taste-testers wear stretch pants for a reason.
Instructions: Circle Your Favorite.
No, Wait. Enter the Entry Number of Your Favorite in the “Comments” Field Below.
After going through the motions of pretending to consider the feedback of others, our panel will render a final judgment.