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imaging for radio newsToo many radio imaging directors and producers think “it’s all about the tools.”

They think the job of a great radio producer is to impress the audience (and other radio people) with all sorts of technical tricks.

Here’s one of my all-time favorite radio station promos, from WINS/New York.

If it didn’t make you smile, that’s okay. That just means it didn’t fit your taste or sensibility.

But if it did make you smile — or, as I did, respond with awe at its brave creativity — a reminder:

The people who did this 5 decades ago didn’t have 99% of the production tools available to you today.

All they had was an idea.

And a “what if…?”

And the desire to find out.

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  • JIm Walsh August 23, 2013, 1:23 am

    Is this the right promo; sounds like something from Liechtestein…?

  • Jim Gilles August 23, 2013, 7:18 am

    Yasz pappa brzini zstiki, 10-50, “On Broadway!”…

  • Donny Lehn August 23, 2013, 10:03 am

    LMFAO !

  • Pete Ferrand August 23, 2013, 2:37 pm

    I’m not sure how this effort improves the image of WINS. What they’re talking about calls to mind WHN / 1050, a 50KW MOR station which was further uptown on Park Avenue. I don’t recall that one but it would do comedy promos from time to time. Site of my first radio job!

  • Martin August 24, 2013, 3:41 am

    It reminds me of Stanley Unwin. Check him out on YouTube


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