Last week I heard a radio commercial for the San Diego Zoo.
Because it was a typical radio commercial, I have no idea what the commercial actually said (other than “San Diego Zoo”).
But at the very end of the radio ad, the announcer shifted from whatever he was trying to talk about to:
“Download the San Diego Zoo app today.”
The commercial wasn’t about the app. It hadn’t mentioned how the app could be of value to San Diego Zoo patrons.
Instead, listeners were instructed to download an app they’d never heard of, so that they could…um…Well, if people download the San Diego Zoo app, they can do whatever it is the San Diego Zoo app does.
Suggestion: Don’t end your radio commercial with a meaningless and irrelevant Call To Action.
Oh, and hey: Download my app.