Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.
This is the fifth in a series of articles helping radio salespeople to educate their advertising clients enough for the clients’ commercial campaigns to succeed.
Boasting: “The largest and oldest termite control company in Smallville.”
Helping: “If you’ve got termites, we’ll get rid of them for you. Guaranteed.”
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When you post something on this blog, you retain the right to use your words elsewhere.
I get to use your words elsewhere, too: in a newsletter, book, 3-D hologram, major motion
picture, etc. I'm not saying I will, but it's possible.
But you don't get to take the stuff I write here – even if it's in response to something you
wrote – and use it elsewhere.
Just so you know.
Thanks,
Dan O'Day
{ 1 comment… read it below or add one }
True, true!