Recently I’ve been urging radio stations to look for “lemonade moments” they can create for their listeners, advertisers, sponsors, vendors — anyone with whom they regularly come into contact.
This isn’t much of a photograph, but it’s another brilliant lemonade moment from the Custom Hotel in Los Angeles. I snapped this photo when we visited to confirm this would be the location of our 2012 Sitcom Room TV sitcom writing class.
It’s a scale. In the lobby, close to the Front Desk, next to the strawberry ice water.
Why is it there?
For departing guests, who are worried that their luggage will exceed the airline’s maximum weight limit.
Absolutely brilliant. A one-time investment in a used scale that will cause countless future guests to leave the Custom Hotel for the airport thinking, “That was great of them, having that scale there for us….”
So again I ask: In your radio station’s (or other business’) daily routines, where are your opportunities to create lemonade moments for others?