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HOW TO ADAPT A SUCCESSFUL MARKETING CAMPAIGN AND TRANSFORM IT INTO SOMETHING WORTHLESS

real estate marketing advertising

One of the classic marketing campaigns was a simple button that said:

“I lost 20 pounds on (Diet). ASK HOW!”

The other day I saw a bus bench advertisement for a real estate company that proclaimed:

“We are changing the residential real estate market forever. ASK HOW!”

With 2/3 of adult Americans overweight, it’s a sure thing that some of them will ask, “How did you lose 20 pounds?”

But no one on this planet (other than, possibly, a real estate agent) will ask, “How are you changing the residential real estate market forever?”

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  • Jim Walsh October 27, 2011, 9:59 am

    I suckered thousands into listening to my pointless pitch. Ask how…

  • Mark Douglas Haden October 27, 2011, 10:07 am

    Me know how. Me want chance.

  • Dan Garfinkel October 27, 2011, 10:22 am

    This campaign begs the question: Is the client an idiot or does the client have an agency that’s an idiot? You can fire the agency, but when you own the stupid, it’s forever.

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