As you might have guessed from the title, this is the fourth in a series of tips for radio talents.
Embrace Emotion
Radio is a hot medium largely peopled by cold performers — jocks who are completely predictable, who don’t care about their listeners, and whose shows rarely are fueled by emotional or creative inspiration.
These people are all attitude and no substance; they strut and shout but don’t really care about anything.
As a result, they don’t achieve a strong connection with their listeners.
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Actually, embracing emotion is the essence of all entertainment, not just radio. Radio just happens to be the medium where emotion can have the greatest impact. This is why Dan’s earlier advice about having a life outside radio is so important. If radio is your whole life you are probably not in a position to truly experience and project the emotions that will connect you to your audience. The great jocks I’ve met have a passion for something (or many things) — and it’s almost as if radio is a hobby.