First, the commercial…
This radio commercial did begin with an opening line that could attract the attention of the targeted listener.
But the delivery is so wrong (she could be talking about the latest supermarket specials or pitching some new diet fad) and the rest of the message so muddled….
Check them off as they appear:
* Street address of one of their locations
* Web address
* Telephone number
* Repetition of the street address of one of their locations
* Mention of a second location
* Telephone number (twice)
* Web address
* Telephone number
* Third mention of the street address of one of their locations
* Second mention of their second location
* Telephone number
* Web address
“We tried radio, and it didn’t work….”
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Of course the question is why would you call? No mention of real benefit. Perhaps they just think that people are desperate enough in that situation to grasp at anything…this is copy writing in Los Angeles?
Surely the the targeted audience must be those who suffer with dementia?
It was about Alzheimer’s. I think she forgot.
that is a slam to people dealing with the agony of this killer ..that is sad..
it is not a HARD SELL or a COLD SELL
Sounds like a committee got their hands on the script!