BEHIND THE RADIO COPYWRITING
A Detailed Case Study + A New & Better Way To
Begin Writing Your Copy
by Dan O'Day
1-Hour, 35-Minute Audio Seminar; Instant Download!
How did he research and identify the campaign theme?
What battles did he fight with the client?
How did he fight those battles, and (of course) which ones did he win?
What methods did he employ to persuade the client to "do the right thing"
And...What were the results?
Dan O’Day pulls back the curtain, names names, and reveals all.
Bonus: O’Day shares a revolutionary new way of beginning any new copywriting assignment. Not a method or a technique; it’s an amazing tool
Dan O'Day is the world’s highest paid freelance radio commercial
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