Personal recommendation from Dan O'Day:


This audio seminar is for serious radio programmers,
for the first time giving you a real, minute-by-minute
view of how your programming is performing and your
ratings are being built.

Click the "play" button above to hear an audio sample right now.

Using Media Monitors' Audience Reaction Tool, for the first time radio programmers can see exactly what listeners are doing at any given moment...and match those actions with whatever was happening at that moment.

Did an unusually large number of listeners tune out at 3:47 on Thursday afternoon? With a mouse click, you'll hear what they heard at 3:47.

As you listen to this real-time demonstration, presenting PPM data from a selection of stations, you will:

	Witness the audience flow: Where do they come from? If they come to you by pushing a button or turning the dial after listening to another station, you'll learn which station...and exactly when they make the switch. Where do they go? If they tune out of your station, you'll learn exactly when and exactly what was happening when they decided to leave. And if they left you for another station, you'll discover which station they deserted you for.
	Witness how a station's ratings build...or decrease
	Learn how to chart any individual song's aggregate listener behavior over time

For the first time in radio's history, you will have direct access to the behaviors of the people who make the ratings.

You will not be forced to rely on "self report" — listeners telling you (with varying degrees of accuracy) what they listened to, when, and for how long.

100% of what you'll learn is related to your ratings: when a listener arrives, when that listener departs.