Dan O'Day's Radio & Voice Over Seminars

RADIO: What It Is, How To Get It, How To Wield

by Dan O’Day

1 Hour, 35-Minute Audio Seminar; Instant Download!

In every interaction you have with another person, at least one of you is influencing the actions of the other. For decades, social scientists have studied the mechanics of influence.

In this world premiere presentation, Dan O’Day will share those findings
with you and teach you how to apply them in your daily life.

Whether it’s with listeners, advertisers, underwriters, colleagues,
employers, vendors, clients, competitors — this session will teach
you how to get people to want to do what you want them to do.

You Will Learn:

  • 7 Keys To Influence

  • How to get your Station Engineer to want to do more for

  • How to employ Reciprocal Concessions

  • How any non-commercial radio station can use
    “Commitment & Consistency” to double the contributions to
    its next pledge drive

  • Why radio station t-shirts are more than just “walking

  • How you can employ Commitment & Consistency to
    increase the ratings impact of your on-air listener promos

  • How to motivate your staff to greater success by use of
    “Personal Group Definition” 

  • How to reduce ad cancellations by employing Commitment & Consistency    

  • Why you should have all staff members write their own job

  • How Scott Shannon used Commitment & Consistency to
    take Z100 “from worst to first”

  • How to use “The Contrast Principle” when negotiating

  • How Chuck Blore launched KFWB “Color Radio” with the
    Contrast Principle

  • How to use the Contrast Principle to greatly increase the
    impact of your contests

  • How “Pluralistic Ignorance” has almost destroyed
    commercial radio

  • How to use “Social Proof” for greater ratings and greater

  • How to use Authority to advance your career

  • How to harness the power of your celebrity guests’

  • How False Authority can destroy your station

  • How to use the “Scarcity Principle” to motivate your boss to
    do what you want

  • How to use the Scarcity Principle to sell more, faster

  • How to harness the power of Psychological Reactance
    when giving away even small prizes

  • How to use the Scarcity Principle to make your “loyal
    listener club” members far more loyal to your station

  • How to use the Scarcity Principle to get more people to join
    your database

  • How your air talents should be using the “Liking Principle”

  • How to use the Liking Principle to critique your air staff
    more effectively

 Download your mp3 copy now for just $29.
(1 Hour, 35-Minute Audio Seminar, Instant Download) 

“I really liked the psychological angle to radio (and other areas). I really can use this session in Sales and Marketing.”

“The tools I got from this session will help me get more of what I need from my management. Also some great techniques to influence listeners.”

“Much more than I expected. Breaking down branding, marketing, commitment to doing more, contrasting and Social Proof — excellent!”

 “Full of actionable examples and suggestions. Gave me some good ideas for soliciting and framing listener testimonials, both on-air and online...Getting clients to fill out their own Customer Needs Analysis and employees to write out their own job descriptions and goals....How to use the principle of Scarcity... Ways to influence listeners to join our online community....Wow!”

 Download your mp3 copy now for just $29.
(1 Hour, 20-Minute Audio Seminar, Instant Download) 


Dan O'Day is radio’s leading air talent coach and radio advertising
expert, having coached radio personalities and taught advertising
professionals in 36 countries..

 Download your mp3 copy now for just $29.
(1 Hour, 20-Minute Audio Seminar, Instant Download) 

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