Personal recommendation from Dan O’Day:

Doug Harris is my “go-to” guy for radio promotions.
As a radio station promotion director, he achieved
such unprecendented successes that other stations
offered him big bucks to consult them. He’s since
helped radio stations worldwide bring their promotions
to higher levels than they ever dreamed possible.

Here Are Some of The Radio Promotion
Questions Doug Harris Answers In Detail.

• What are some of the biggest radio promotion mistakes YOU
  made that you'd like to help other promotion directors avoid?
  
  
• How does a promotion director deal with demands from Sales for
  "value added"?
  
  
• How should an account executive deal with demands from the
  client for "value added"?
  
  
• Good program directors never want to allow their stations’
  programming to be weakened or harmed by a bad "value added"
  deal dumped on them. What can a PD do to protect the station's
  real product — its programming — without turning away the
  money?
  
  
• We are the Only Mom and Pop owned station in the market.
  Please give us advice that is NOT geared toward Corporate
  Radio!
  
  
• This has become so predictable it's pathetic: Corporate gives us
  an annual Promotions budget. Then a few months later our Market
  Manager is told to cut expenses, and the first thing he does is
  erase our entire budget. The next time that happens, what can I do
  to prevent him from stealing our budget?
  
  
• What is the ONE thing a promotion director can do tomorrow to
  make himself or herself more valuable to a commercial radio
  station?
  
  
• What is the ONE thing a promotion director can do tomorrow to
  make himself or herself more valuable to a NON-commercial
  radio station?
  

Download your mp3 copy right now for just $24.
(62-Minute Audio Seminar; Instant Download!)

Doug Harris has created powerful, promotions-driven ratings and
revenue plans for radio stations around the world. His professional
accolades include Billboard magazine’s Promotion Director of the
Year, numerous ADDYs, and three Promax Gold medallion Awards
for Marketing Excellence. As President of Creative Animal
International, Harris has earned an international reputation for
innovative, clutter-busting promotional campaigns for a wide variety
of clients.

Download your mp3 copy right now for just $24.
(62-Minute Audio Seminar; Instant Download!)

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