UNLOCKING THE MYSTERY OF RADIO ADVERTISING
by Dick Orkin & Christine Coyle
1-hour, 22 minute Audio Seminar; Instant Download!
sad truth: Most radio advertising is a waste of the client’s
money. Dick Orkin & Chris Coyle open the door and
personally lead you across the threshold to advertising that
works — how to conceive your ad strategy, write the spot or
campaign, and produce & direct the commercial itself.
Dick Orkin is a two-time legend. First, as the creator of the much
beloved "Chickenman" radio serial as well as "The Secret Adventures
of The Tooth Fairy." Second, as the multiple winner of every major
radio advertising award in the world.
Christine Coyle is the longtime Creative Director of the Famous
Radio Ranch (aka "that place where Dick Orkin makes those great commercials"). She's also the world's most successful director of
radio commercials. Under her direction, the Ranch won 107 CLIOs,
110 International Broadcasting Awards, two Emmys, and scores of
One Show Awards and Golden Apples.
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