FUNDRAISING AS PROGRAMMING
by Dan O'Day
83-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O’Day:
I realize you might suspect me of being at least slightly biased. But if your station conducts on-air fundraising, I can't imagine why you wouldn't download this pledge-increasing audio seminar immediately.
Click on player above to hear a sample.
Dan O'Day is radio's commercial copywriting guru and air talent coach. He also has consulted noncommercial stations around the world (including some of the best-known American noncom stations), repeatedly been a featured guest speaker at the PRPD and AMPRR conferences, and been retained by National Public Radio to teach advanced on-air promotion techniques to the producers of their network programs.