{"id":9978,"date":"2011-06-06T00:01:02","date_gmt":"2011-06-06T07:01:02","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=9978"},"modified":"2011-06-05T23:20:19","modified_gmt":"2011-06-06T06:20:19","slug":"restaurant-radio-commercial-2","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/06\/restaurant-radio-commercial-2\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN \u2014 The Goal of This Restaurant Advertisement Should Have Been…."},"content":{"rendered":"

First, the radio commercial….<\/p>\n

<\/object><\/p>\n

As usual, this restaurant radio commercial<\/a> tries to say too many things and, as a result, ends up saying nothing.<\/p>\n

– You can see the Queen Mary<\/p>\n

– It’s at Parker’s Lighthouse in Long Beach<\/p>\n

– You can enjoy “supper club dining”<\/p>\n

– Great steaks<\/p>\n

– Fine wines<\/p>\n

– Live music<\/p>\n

– And here’s our phone number twice. Because unlike most people, when you<\/strong> hear about a new restaurant you immediately call to make a reservation.<\/p>\n

Meanwhile, the rest of the world checks out the restaurant online…if the rest of the world knows where to find the restaurant’s website.<\/p>\n

The Queensview Steakhouse does have a website.<\/p>\n

No, the website isn’t very good:<\/p>\n

Hint to restaurants:<\/strong> Diners want to view your menu online, not to download a PDF version.<\/p>\n

Hint: <\/strong>One of the most common reasons people visit a restaurant website is to find the address. Don’t make them search for it; feature it on your home page.<\/p>\n

On the other hand, the home page features a video that uses a fuller version of that musical theme. The video does a\u00a0 good job of bringing to life the images so ineffectively alluded to in the radio voice over.<\/p>\n

New restaurant with a website with a video that “sells” the experience it offers? This radio commercial should have been used to drive traffic to the website.<\/p>\n","protected":false},"excerpt":{"rendered":"

First, the radio commercial…. As usual, this restaurant radio commercial tries to say too many things and, as a result, ends up saying nothing. – You can see the Queen Mary – It’s at Parker’s Lighthouse in Long Beach – You can enjoy “supper club dining” – Great steaks – Fine wines – Live music […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN \u2014 The Goal of This Restaurant Advertisement Should Have Been.... - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/06\/restaurant-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN \u2014 The Goal of This Restaurant Advertisement Should Have Been.... - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, the radio commercial…. 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