{"id":9918,"date":"2011-05-30T00:01:16","date_gmt":"2011-05-30T07:01:16","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=9918"},"modified":"2011-05-29T23:43:24","modified_gmt":"2011-05-30T06:43:24","slug":"radiocommercial-wii","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/05\/radiocommercial-wii\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Just When You Thought Commercial Copywriting Couldn’t Get Worse…"},"content":{"rendered":"\"radio<\/a>\n

You don’t need to know much about advertising copywriting to know that you don’t begin a radio commercial with the product’s price. I’m talking about the first words of the commercial.<\/p>\n

Possible exception: When the “story” of the radio spot somehow revolves around the price.<\/p>\n

Unfortunately, that’s not the case in this commercial broadcast on a major Los Angeles radio station:<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/object><\/p>\n

I know what you’re thinking: The mention of “MSRP” at the beginning of the ad was their attempt to get the “fine print” out of the way. Sorry, no. The MSRP fine print is included \u2014 in more detail \u2014 at the end of the radio commercial, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

You don’t need to know much about advertising copywriting to know that you don’t begin a radio commercial with the product’s price. I’m talking about the first words of the commercial. Possible exception: When the “story” of the radio spot somehow revolves around the price. Unfortunately, that’s not the case in this commercial broadcast on […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Just When You Thought Commercial Copywriting Couldn't Get Worse... - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/05\/radiocommercial-wii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Just When You Thought Commercial Copywriting Couldn't Get Worse... - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"You don’t need to know much about advertising copywriting to know that you don’t begin a radio commercial with the product’s price. 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