{"id":9872,"date":"2011-05-24T00:01:32","date_gmt":"2011-05-24T07:01:32","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=9872"},"modified":"2011-05-23T19:07:01","modified_gmt":"2011-05-24T02:07:01","slug":"radio-program-directors","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/05\/radio-program-directors\/","title":{"rendered":"HOW TO SUCCEED AS A RADIO PROGRAM DIRECTOR BY AVOIDING SELF-ATTRIBUTION BIAS"},"content":{"rendered":"

Self-Attribution Bias<\/strong> is the tendency of many people to credit themselves with their successes and to blame outside influences for their failures.<\/p>\n

This term is most frequently found in relation to investing.<\/p>\n

When you buy a stock, its value increases, and you sell it for a profit, that’s because you’re a shrewd investor.<\/p>\n

But when you buy a stock that goes straight to zero, it’s due to “market conditions” or “economic shifts.”<\/p>\n

Radio is filled with program directors who attribute a good ratings<\/a> book to their own extraordinary programming prowess, leadership abilities, and uncanny knack for staying three steps ahead of the competition.<\/p>\n

For those PDs, their good ratings never are partly the result of a slew of great new songs in their format, weak performances by the competition…or, thanks to consolidation, no real format competition at all.<\/p>\n

But when the station’s ratings drop, it’s because Management didn’t give Programming a large enough marketing budget or \u2014 one of my favorites \u2014 it’s a ratings “wobble.” (Funny how they never interpret their successes as statistical anomalies.)<\/p>\n

One Antidote To Self-Attribution Bias<\/h3>\n

When your station does well, give all the credit \u2014 publicly and enthusiastically \u2014 to your staff.<\/p>\n

When your ratings drop, shoulder the blame.<\/p>\n","protected":false},"excerpt":{"rendered":"

Self-Attribution Bias is the tendency of many people to credit themselves with their successes and to blame outside influences for their failures. This term is most frequently found in relation to investing. When you buy a stock, its value increases, and you sell it for a profit, that’s because you’re a shrewd investor. But when […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nHOW TO SUCCEED AS A RADIO PROGRAM DIRECTOR BY AVOIDING SELF-ATTRIBUTION BIAS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/05\/radio-program-directors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW TO SUCCEED AS A RADIO PROGRAM DIRECTOR BY AVOIDING SELF-ATTRIBUTION BIAS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Self-Attribution Bias is the tendency of many people to credit themselves with their successes and to blame outside influences for their failures. 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